Director, Web – Conversion Optimization

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $165k - $185k / year

⏰ Full Time

🔴 Lead

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Facet

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

We believe financial planning, when done right, is essential to living well. That’s why we created Facet. Our mission is to improve the lives of millions of Americans by offering impartial and invaluable financial advice and services at an affordable membership fee.

📋 Description

• Own the strategy, design, and performance of Facet’s website and landing pages • Build a digital storefront that reflects the brand, delivers a best-in-class user experience, and drives qualified, high-intent pipeline • Lead an end-to-end website redesign, own the ongoing roadmap, and continually optimize for search and conversion • Direct content strategy, oversee testing frameworks, and drive strategic updates across the site • Lead the strategic rollout and launch of the remainder of the website before year-end • Drive CRO programs, continuous A/B testing, personalization, and web analytics to optimize funnel conversion and pipeline generation • Design, tailor, and optimize landing page experiences across top-of-funnel and nurture campaigns • Own on-site optimization for traditional and AI-driven search, including SEO, AEO, and GEO • Partner with Content on editorial strategy supporting search visibility • Define and lead Facet’s e-commerce strategy from planning through execution • Design transactional journeys, infrastructure, and optimization practices for direct on-site purchasing • Lead cross-functional project squads and manage external agency partners • Potentially build, mentor, and lead a digital team as the organization scales • Use AI and modern web practices to personalize content, journeys, and offers • Partner with Website Engineering and Product to build scalable personalization tooling and experimentation infrastructure • Partner with Engineering on website platform direction, including CMS, tooling, and infrastructure • Define standards for speed, reliability, mobile performance, and WCAG accessibility • Define KPIs, funnel metrics, tagging and event protocols, and attribution logic • Own reporting on web performance and pipeline contribution to leadership • Partner with Data Science & Analytics and Engineering to ensure pages and journeys are instrumented and measurable • Partner with Compliance to ensure web experiences meet fiduciary and regulatory standards, including SEC Marketing Rule disclosures, testimonials, performance claims, consent management, cookie policy, and data privacy obligations

🎯 Requirements

• 10+ years of progressive experience in digital marketing, specifically focused on website strategy, CRO, or e-commerce leadership • Expert knowledge of CRO and experience building and scaling high-performing landing page programs across various traffic sources • Deep, strategic understanding of the evolving search landscape, including AEO and GEO strategies • Proven ability to lead complex web content projects, testing strategies, and large-scale enterprise-level site launches before strict deadlines • Proven experience hiring, developing, and leading high-performing teams • Highly quantitative marketing skills, including defining KPIs, measuring web strategies, A/B tests, and funnel drop-offs, and translating data into executive-level insights • Entrepreneurial mindset and willingness to work in gray space and build new capabilities • Deep knowledge of CMS platforms, web analytics, and enterprise optimization tools • Strong desire and ability to partner cross-functionally with Marketing, Design, and Product leadership • Previous e-commerce leadership experience is highly desired • Willingness to fully adopt and champion the Facet brand internally and externally • Superb executive communication, organizational, and project management skills • Understanding of seamless digital experiences that foster long-term relationships • Excellent technical acumen and ability to master in-house software and testing tools • Ability to provide and receive constructive feedback • Ability to operate independently, drive team alignment, balance multiple strategic priorities, and demonstrate exceptional time and resource management • Innovative approach to solving complex business problems

🏖️ Benefits

• Bonus • Equity (ISOs): it is important to us that all employees are shareholders in our mission. • Flexible PTO • Medical, dental, and vision insurance • 401(k) with employer match • Short and long term disability coverage (paid by Facet) • Life insurance options • Paid parental leave • Certification reimbursement program • Work from anywhere in the US