Digital PR Manager

🔥 6 minutes ago

🐊 Florida, New Jersey, +5 more states – Remote

🐊 Florida – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🦀 Maryland – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote

💵 $75k - $88k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎙️ Public Relations (PR)

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FairPlay Sports Media

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

📦 Logistics

💼 Consulting

Marketing • Logistics • Consulting

FairPlay Sports Media is a data-driven sports media network that builds products, partnerships and marketing solutions for sports fans, bettors and operators. Using AI, proprietary data and a Deep Learning Neural Network, it powers brands such as oddschecker, WhoScored? , Quarter4 and others to deliver odds comparison, live scores, predictive analytics, advertising and BetTech services. The company serves operators, affiliates, teams, leagues and advertisers worldwide to engage and monetize highly engaged sports-betting audiences.

📋 Description

• Plan and deliver campaigns that secure high-quality backlinks and citations from US and global publishers, broadcasters, and digital outlets. • Turn proprietary betting data (odds, offers, Bet Builder insights, user trends) into stories journalists want to reference and link to. • Build full-funnel campaigns, including data-led research projects, long-form studies, partnerships, and interviews with sports personalities and commentators. • Use Oddschecker’s and FairPlay’s datasets to originate newsworthy, US-relevant angles across NFL, NBA, MLB, college sports, and other key codes. • Proactively pitch US and international journalists, bloggers, and on-air talent with timely insights and press materials. • Maintain and grow relationships with newsroom editors, sports desks, betting and business reporters, and industry media across key US states and national outlets. • Write and distribute high-quality press releases, media notes, and supporting assets that meet editorial standards and compliance requirements. • Produce companion content on owned properties to act as link targets, traffic drivers, and long-term SEO assets for campaigns.

🎯 Requirements

• 4+ years in Digital PR/Communications for sport, entertainment, or data-driven consumer brands (agency or in-house), ideally with US market exposure. • Genuine passion for sport and betting, with a strong instinct for trends, timely angles, and US-specific story hooks. • Proven success earning high-authority links and coverage through data stories, research, and strong media relationships. • Exceptional written English for press releases, pitches, by-lines, and data-led narratives, with the ability to adapt tone for US publications. • Established media contacts and the ability to quickly build new relationships across US, UK, and global sports and betting outlets. • Comfortable working with datasets (e.g., Oddschecker, WhoScored) to create accurate, compelling PR assets and explain methodology clearly. • Proficient with PR/SEO tools (media databases, monitoring and outreach platforms, link auditing, analytics). • Strong reporting skills: can connect PR outputs to business metrics and communicate impact to stakeholders. • People-management experience (direct line management or mentorship) with a coaching-focused approach.

🏖️ Benefits

• Attractive Compensation Package: Competitive salary and performance-based bonuses. • Ample Time Off: Unlimited PTO plan and paid holidays to ensure a healthy work-life balance. • Comprehensive Health Coverage: Fully covered employee medical, dental, vision and life insurance plans. • Robust Retirement Savings: 401(k) plan with a substantial employer match to secure your future. • Continuous Growth Support: Reimbursement for professional development opportunities.