Marketing and Communications Manager

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🔥 11 minutes ago

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FamilyWell Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

⚕️ Healthcare Insurance

🏥 Healthcare

🧘 Wellness

Healthcare Insurance • Healthcare • Wellness

FamilyWell Health is a healthcare company that specializes in providing integrated behavioral health services for pregnant and postpartum individuals. By incorporating mental health support into obstetric practices, FamilyWell aims to address the significant number of women experiencing perinatal mental health issues. The company's services are covered by insurance, allowing obstetric clinics to offer easily billable care while improving patient outcomes through timely access to mental health resources and support.

📋 Description

• Develop and execute content strategies for FamilyWell Health and FamilyWell Academy, with distinct voices and audience mapping • Write provider-facing clinical content, including white papers, one-pagers, case studies, and email campaigns • Write patient-facing and Academy learner content, including blogs, newsletters, social copy, and nurture sequences • Edit AI-assisted drafts and ensure authentic, high-quality writing • Own HubSpot strategy and execution, including lists, segmentation, workflows, reports, and email sequences • Design and deploy nurture campaigns for clinical partners, Academy enrollees, and patient leads • Track marketing performance and adjust cadence, content, and segmentation based on data • Collaborate with clinical and operations teams to ensure accurate, compliant healthcare messaging • Manage Squarespace content for both brands, including landing pages, course pages, and campaign pages • Apply SEO fundamentals and maintain consistent digital branding • Produce branded Canva assets and manage the asset library • Support Academy marketing materials and promotional collateral • Create LinkedIn and Instagram content calendars, schedule posts, monitor engagement, and identify timely maternal and perinatal mental health content opportunities

🎯 Requirements

• 5+ years of marketing and communications experience with demonstrated B2B and D2C work • Exceptional writing ability across clinical, consumer, and editorial voices and formats • Hands-on HubSpot experience building workflows, sequences, and reports • Experience managing or editing a Squarespace or comparable CMS website • Comfort with AI writing tools and strong editorial judgment • Ability to work independently, set priorities, and proactively surface recommendations • Experience analyzing marketing data and translating it into strategic adjustments • Familiarity with healthcare, mental health, women’s health, or a similarly regulated, relationship-driven sector • Experience in perinatal or maternal health, behavioral health, or clinical education marketing strongly preferred • Background supporting both a direct care brand and a professional education or certification product strongly preferred • Partnership or B2B outreach experience strongly preferred • Canva proficiency strongly preferred • Comfort with social media strategy and scheduling tools strongly preferred