Senior Manager, Performance Creative Strategy – Fanatics Markets

Job not on LinkedIn

🕒 4 days ago

🇺🇸 United States – Remote

💵 $70 - $80 / hour

⏳ Contract/Temporary

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 0%

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Fanatics Betting & Gaming

WebsiteAll Job Openings

- employees

🎲 Gambling

⚽ Sports

👥 B2C

Gambling • Sports • B2C

Fanatics Betting & Gaming is a consumer-facing U. S. sports betting and online casino operator (branded as Fanatics Sports & Casino / Fanatics Sportsbook / Fanatics Casino) that offers sportsbook betting, online casino games, event contract trading (Fanatics Markets), and a unified loyalty currency called FanCash. It provides mobile apps and web experiences, state-by-state availability across many U. S. jurisdictions, promotional offers, partnerships with sports teams, and responsible-gaming tools and disclosures. Morton St. Trading Investments, LLC handles the event-contract trading side and is CFTC-registered.

📋 Description

• Shape strategic priorities, audience opportunities and the learning agenda behind Fanatics Markets performance creative • Uncover fan insights, hooks and angles; translate them into briefs for the internal creative team • Drive Markets performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle • Build and maintain the Markets creative variation framework • Own the testing agenda and run high-velocity testing across hooks, openers, formats, offers and creators • Partner with Media and Analytics to track performance, identify winners and fatigue, and apply learnings • Write test readouts and maintain a learnings library for Markets audiences • Support brand and full-funnel campaign briefs with performance requirements • Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios and platform-native versions • Source fan insights, competitor ad libraries, creator content and platform trends • Share performance learnings and recommendations in GTM forums and monthly reviews • Collaborate with OSB Performance Creative, Creative Studio, Integrated Marketing, Media, Analytics, CRM, affiliate, Legal, Compliance and Creative Operations teams • Deliver a testing agenda within 30 days, a documented creative variation framework, a testing and learnings rhythm, briefs and readouts, and handover documentation within six months

🎯 Requirements

• 5+ years of experience in creative strategy, performance creative or brand strategy, ideally within a fast-growing D2C brand, mobile app, sports, gaming or entertainment business • Portfolio demonstrating hook-led, insight-driven creative and the performance results behind it • Strong knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks, including UGC and creator formats • Hands-on experience running creative testing programs at volume • Strong analytical skills, with the ability to read performance data and translate it into clear recommendations • Excellent storytelling and writing skills, from a 6-second hook to a campaign narrative to a performance readout • Experience working across matrixed teams and influencing work you don't directly own • Able to ramp quickly and deliver within a fixed-term engagement • Willingness to travel occasionally for team meetings and Fanatics events

🏖️ Benefits

• Occasional travel for team meetings and Fanatics events • Benefits information provided at https://benefitsatfanatics.com/ • Potential in-person cultural immersion: Launching into Better: LIVE for eligible full-time, non-seasonal hires

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