Director, PR & Influencer

Job not on LinkedIn

🕒 January 21

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $143k - $206k / year

⏰ Full Time

🔴 Lead

💅 Influencer Marketing

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Fanatics, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

🎮 Gaming

🛒 Retail

🛍️ eCommerce

Gaming • Retail • eCommerce

Fanatics is building a leading global digital sports platform that aims to enhance the fan experience for over 100 million sports enthusiasts worldwide. The company operates across several divisions including Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. They offer fans the opportunity to buy licensed fan gear, jerseys, lifestyle products, and headwear, collect physical and digital trading cards, sports memorabilia, and other digital assets, as well as engage in sports betting. Fanatics partners with over 900 sports properties globally, including major leagues, teams, and athletes, and operates more than 2,000 retail locations. The company is committed to corporate responsibility with a focus on philanthropy, diversity and inclusion, brand protection, and sustainability.

📋 Description

• Define and lead the PR and influencer communications strategy across Fanatics Markets, aligning messaging with FBG’s broader brand, growth, and regulatory objectives. • Serve as a communications advisor to cross-functional leaders, providing counsel on narrative development and external visibility. • Build and maintain relationships with top-tier media across crypto, prediction markets, sports, gaming, and lifestyle/entertainment. • Identify and secure high-impact media and influencer opportunities that advance the company narrative and business priorities. • Ensure messaging consistency across external PR, influencer activations, and internal communications. • Oversee crisis and issues management, including drafting statements, preparing executives, and coordinating responses. • Partner closely with Marketing, Legal, and other key functions to align communication efforts with business objectives. • Define KPIs and reporting frameworks to measure the effectiveness of PR and influencer strategies across markets. • Monitor and interpret cultural, sports, entertainment, music, and internet trends to proactively identify moments where Fanatics Markets can authentically show up in earned media and creator conversations. • Operate at the intersection of PR and influencer strategy, recognizing when a moment calls for traditional media, talent partnerships, or a blended approach. • Act quickly on real-time opportunities, from breaking sports moments to internet discourse, while exercising strong judgment in a regulated environment. • Build foundational communications infrastructure from the ground up, including messaging, media strategy, and creator frameworks, with a startup mindset.

🎯 Requirements

• 10+ years of experience in PR or communications preferably within high-growth tech, crypto, gaming or other regulated industries. • Proven experience leading media relations, executive visibility, influencer-adjacent PR, and issues/crisis management. • Demonstrated ability to manage ambiguity, shifting priorities, and high-stakes communications in a fast-paced environment. • Demonstrated fluency in sports, entertainment, music, and internet culture, with strong instincts for what will resonate and what won’t in the current media landscape. • Experience building or scaling communications for a new product, category, or brand, where frameworks were created rather than inherited. • Experience working cross-functionally and influencing senior stakeholders. • Highly organized, detail-oriented, and comfortable managing multiple workstreams simultaneously. • Self-starter with strong judgment and executive presence. • Open to regular travel to events and other Fanatics offices for various offsite and team meetings.

🏖️ Benefits

• In addition to the base and bonus, full-time employment • For information about our benefits, please visit https://benefitsatfanatics.com/