Director, Promotions – Sportsbook

🕒 March 13

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Fanatics, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

🎮 Gaming

🛒 Retail

🛍️ eCommerce

Gaming • Retail • eCommerce

Fanatics is building a leading global digital sports platform that aims to enhance the fan experience for over 100 million sports enthusiasts worldwide. The company operates across several divisions including Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. They offer fans the opportunity to buy licensed fan gear, jerseys, lifestyle products, and headwear, collect physical and digital trading cards, sports memorabilia, and other digital assets, as well as engage in sports betting. Fanatics partners with over 900 sports properties globally, including major leagues, teams, and athletes, and operates more than 2,000 retail locations. The company is committed to corporate responsibility with a focus on philanthropy, diversity and inclusion, brand protection, and sustainability.

📋 Description

• Lead the promotional strategy for existing Sportsbook users across retention, reactivation, and VIP. • Set reinvestment guardrails and ROI targets to ensure promotions drive incremental, profitable growth. • Design and calibrate offers that drive user engagement and growth. • Actively manage promotional exposure and risk, particularly during high-volatility events. • Own promotional budget allocation across sports, leagues, and lifecycle stages based on forecasted ROI. • Balance tentpole investment with always-on activity to maximize long-term LTV. • Lead reporting on handle, NGR, reinvestment, hold impact, retention lift, and cohort profitability. • Partner with Finance and Analytics to measure incrementality and payback; reallocate capital decisively. • Build and lead a high-performing Promotions team. • Establish operational rigor across planning, forecasting, compliance, and post-event analysis.

🎯 Requirements

• 5 plus years in promotional strategy, specifically within Sports Betting or iGaming • Deep understanding of the US sports calendar and betting behaviors (parlays, in-play, pre-match). • Strong commercial acumen across hold, reinvestment, and promotional ROI. • Proven experience managing retention in a seasonal, event-driven business. • Analytical and data-fluent, with strong executive communication skills. • Comfortable operating in a fast-paced, performance-driven environment.

🏖️ Benefits

• Medical • Dental • Vision • 401K • Paid time off • GymPass • Pet Insurance • Family Care Benefits • Free Shipt deliveries • $700 to set up your home office