Senior Director, Digital Media Strategy

Job not on LinkedIn

🕒 February 10

🗽 New York – Remote

🗽 New York – Remote

💵 $200k - $240k / year

⏰ Full Time

🟠 Senior

👔 Director

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Fanatics, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

🎮 Gaming

🛒 Retail

🛍️ eCommerce

Gaming • Retail • eCommerce

Fanatics is building a leading global digital sports platform that aims to enhance the fan experience for over 100 million sports enthusiasts worldwide. The company operates across several divisions including Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. They offer fans the opportunity to buy licensed fan gear, jerseys, lifestyle products, and headwear, collect physical and digital trading cards, sports memorabilia, and other digital assets, as well as engage in sports betting. Fanatics partners with over 900 sports properties globally, including major leagues, teams, and athletes, and operates more than 2,000 retail locations. The company is committed to corporate responsibility with a focus on philanthropy, diversity and inclusion, brand protection, and sustainability.

📋 Description

• Lead Digital Media Strategy • Develop the holistic paid media strategy across Sportsbook and Casino to drive efficient customer acquisition, engagement, and retention. • Build integrated media plans aligned to business goals, budgets, and lifecycle performance targets. • Category leader in digital innovation, setting the standard for advanced thinking and driving full-funnel performance. • Strong influencer who uses clear storytelling to simplify complexity and drive business understanding. • Drive Performance & Optimization • Lead a culture of testing, experimentation, and constant iteration across channels, audiences, creative, and bidding strategies. • Oversee full-funnel performance metrics, ensuring efficiency in CPA, ROAS, LTV, payback windows, and market-level growth. • Channel Leadership • Own strategy across key channels including paid social, search, programmatic, affiliate, and CTV/OTT. • Evaluate and scale new and emerging channels to unlock incremental reach and revenue. • Experience managing full-funnel channel teams, with a track record of bringing channel operations in-house. • Cross-Functional Partnership • Partner with CRM, Brand, Analytics, Product, and Creative to ensure channel alignment, optimal messaging, and coordinated fan journey execution. • Collaborate with Trading, Compliance, and Operations to ensure media aligns with regulatory and market conditions. • Agency & Vendor Management • Lead relationships with media agencies, technology partners, platforms, and measurement providers. • Drive accountability, performance, insights, and operational excellence across all vendors. • Data, Measurement & Insights • Establish and enhance measurement capabilities including MMM, MTA, incrementality testing, and LTV forecasting. • Transform complex data into insights that inform strategy, investment decisions, and executive-level reporting. • Team Leadership • Build, lead, and mentor a team of high-performing media strategists and channel experts. • Foster a culture of curiosity, innovation, and operational rigor.

🎯 Requirements

• 15+ years of digital media or growth marketing experience, ideally within sports betting, online gaming, e-commerce, or high-growth consumer digital companies. • Deep expertise in performance media, including paid social, search, programmatic, CTV/OTT, and affiliate. • Proven ability to build, execute, and optimize multi-million-dollar media budgets with clear ROI accountability. • Strong understanding of LTV, attribution modeling, cohort analysis, and incremental measurement. • Experience managing agencies, media partners, DSPs, and attribution/measurement tech. • Demonstrated leadership skills with the ability to influence cross-functional teams and present strategies to senior executives. • A data-driven mindset, strong analytical skills, and a passion for experimentation and innovation. • Experience in a highly regulated or competitive industry is a strong plus.

🏖️ Benefits

• For information about our benefits, please visit https://benefitsatfanatics.com/