Senior Product Manager

🕒 November 26, 2025

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Fanatics, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

🎮 Gaming

🛒 Retail

🛍️ eCommerce

Gaming • Retail • eCommerce

Fanatics is building a leading global digital sports platform that aims to enhance the fan experience for over 100 million sports enthusiasts worldwide. The company operates across several divisions including Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. They offer fans the opportunity to buy licensed fan gear, jerseys, lifestyle products, and headwear, collect physical and digital trading cards, sports memorabilia, and other digital assets, as well as engage in sports betting. Fanatics partners with over 900 sports properties globally, including major leagues, teams, and athletes, and operates more than 2,000 retail locations. The company is committed to corporate responsibility with a focus on philanthropy, diversity and inclusion, brand protection, and sustainability.

📋 Description

• Define and continuously refine the product strategy for Fanatics ONE Loyalty Program, FanCash earn and burn, and cross-ecosystem loyalty challenges. • Develop a cohesive roadmap across Business units that delivers consistent fan experiences and measurable business impact. • Analyze industry trends, customer insights, and competitive landscapes to evolve the loyalty vision. • Own the Fanatics loyalty platform end to end, including architecture, capabilities, performance, and integrations. • Write detailed user stories, acceptance criteria, PRDs, and technical requirements for platform enhancements. • Partner with Engineering and Architecture to deliver resilient and scalable loyalty infrastructure including ledger systems, real-time triggers, data flows, APIs, and fan profile components. • Identify and resolve technical dependencies and system gaps, and champion long-term platform health and modernization. • Support multi-region and platform extension outside of domestic markets. • Serve as the connective tissue between enterprise loyalty vision and operating company-specific objectives across Commerce, Sportsbook, Casino Collectibles and Events. • Collaborate closely with Marketing, Ops, Strategy, Commercial, Data, and Identity teams to ensure loyalty is embedded into all fan journeys. • Launch new loyalty experiences that deepen fan engagement across digital and physical touch points. • Enable personalization, segmentation, and lifecycle marketing driven by loyalty insights.

🎯 Requirements

• 6 or more years of Product Management experience, ideally with strong expertise in loyalty, rewards, engagement platforms, or consumer ecosystems. • Strong technical fluency including experience working with APIs, data models, event triggers, identity systems, or platform architecture. • Demonstrated experience building or scaling tier systems, earn and burn mechanics, or complex loyalty programs. • Proven ability to influence both technical teams and business stakeholders and drive alignment across multiple units. • Excellent communication skills and the ability to translate complexity into clarity for executive, technical, and operational audiences. • Highly analytical approach with comfort experimenting, measuring ROI, and optimizing engagement funnels. • A customer-first mindset with the ability to balance enterprise value, fan delight, and business outcomes. • A collaborative, outcomes-oriented, and resourceful working style that thrives in cross-functional environments.

🏖️ Benefits

• Full-time employment • For information about our benefits, please visit https://benefitsatfanatics.com/