Field Marketing Manager

🔥 12 minutes ago

🌵 Arizona – Remote

🌵 Arizona – Remote

💵 $80k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Fernway

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

👥 B2C

🛍️ eCommerce

🛒 Retail

💰 $6M Convertible Note - Fernway on 2024-03

B2C • eCommerce • Retail

Fernway is a consumer-focused cannabis brand that designs and sells branded vape cartridges, disposable and rechargeable vape hardware (Traveler Pro / Stylus), and strain-specific products marketed under its "LIVE" terpenes line. The company sells through state-licensed dispensaries and via state-specific online shopping, emphasizes product design, flavor/strain variety, sustainability (vape recycling), and customer programs (referrals, merch, events). Fernway positions itself as a premium CPG-style cannabis lifestyle brand focused on high-quality vaping experiences across multiple U. S. states.

📋 Description

• Leading the Field Marketing Team: Providing leadership and scheduling direction to a team of state-level brand ambassadors and field marketing specialists, while actively collaborating across departments to ensure a cohesive approach to market strategies. • Account Onboarding & Relationship Management: Leading the onboarding of new retail accounts while building and nurturing relationships with store management, buyers, and budtenders to maintain account satisfaction and ongoing brand engagement. • Budtender Training & Incentives: Conducting regular budtender training sessions to equip retail staff with in-depth knowledge of Fernway products, promotions, and brand narrative. Support incentive programs to engage and motivate store teams in promoting and selling Fernway products. • In-Store Execution & Compliance: Ensuring 100% execution of in-store marketing strategies to maintain brand visibility across all accounts. Upholding compliance with local, state, and federal cannabis regulations in all in-store and event marketing activities. • Supporting Sales Initiatives and Product Launches: Collaborating closely with the sales team to achieve sales goals, managing the order and distribution of sales support materials, and communicating clearly on a daily basis. • Organizing and Participating in Events: Leading the charge in organizing trade shows, expos, and community events to enhance brand visibility and foster community engagement. • Conducting Market Research and Analysis: Expertly analyzing local and regional markets to understand customer demographics, competition, and trends. Identifying new market opportunities while navigating the cannabis industry's regulatory landscape. • Overseeing Marketing Budgets: Efficiently managing the marketing budget, ensuring resource allocation aligns with company objectives and marketing strategies.

🎯 Requirements

• Must be 21+ and provide valid identification • Must pass a background check in accordance with all applicable federal and state laws • 4+ years of management experience, projects and people • 4+ years of event planning, trade marketing, and branding experience • Strong time-management skills and attention to detail • Highly approachable & friendly personality • Social media/content creation experience • Reliable travel 50% of time to retail partners, events, and activations • Ability to lift over 40 lbs • Experience with CRM platforms, i.e Hubspot a plus • Experience in Canva and/or Adobe Creative Suite a plus

🏖️ Benefits

• Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike) • Comprehensive health coverage: company-sponsored health, dental, and vision insurance • Extra benefits: PSL, FSA, life insurance, 401(k) with match, discounted pet insurance and gym membership • Exclusive membership to the Fernway Secret Shopper Program