Solution Campaign Marketing Director

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $115.5k - $181.5k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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FICO

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1956

💼 Consulting

🛡️ Insurance

🏥 Healthcare

Consulting • Insurance • Healthcare

FICO is a leading analytics and software company renowned for its FICO® Score, a tool widely used by lenders to assess credit risk. The company offers a comprehensive platform that leverages data, AI, and machine learning to power intelligent decision-making and customer engagement across various industries. FICO's solutions span fraud detection, credit scoring, and customer lifecycle management, making it vital to sectors such as finance and telecommunications. Its innovative products help businesses optimize outcomes through real-time analytics, business composability, and scenario management.

📋 Description

• Serve as strategic solution campaign marketing lead for all NorAm growth accounts • Set priorities and orchestrate execution with digital, value messaging, events, and SDR teams • Design and execute scalable multi-channel campaigns using email, webinars, advertising, tradeshows, and other 1:Many tactics • Define and manage the account journey from first touch to Pod-ready • Establish account graduation criteria and handoff processes with sales and Pod leadership • Own marketing-sourced pipeline, new-logo, and initial-ARR targets • Manage the allocated marketing budget against performance targets • Shape AI approaches for qualified pipeline generation, including predictive or intent-based lead scoring, account prioritization, next-best-action recommendations, and AI-assisted SDR workflows • Apply 1:Many and 1:Few campaign strategies across the non-Pod account base • Partner with NorAm Sales leadership, Pod leads, account managers, SDRs, and internal stakeholders • Develop messaging strategies and content for emails, webinars, and events • Plan and execute tradeshows and customer-specific events • Identify white-space growth opportunities and build the pipeline of accounts ready for Pod handoff

🎯 Requirements

• 10 to 15 years of progressive B2B technology marketing experience • Deep knowledge of complex B2B technology selling environments • Experience leading strategically through influence rather than direct authority • Proven experience running scaled, always-on campaigns across email, digital, webinars, and tradeshows • Experience converting broad interest into qualified, sales-ready pipeline • B2B technology marketing experience spanning banking, telco, and related sectors preferred • Familiarity with competitive and regulatory landscapes across banking, telco, and related sectors is a significant advantage • Experience collaborating with senior executives, customers, and sales teams • Creative skills in communications and problem solving • Expertise in metrics and marketing performance measurement • Strong experience using GenAI for demand-generation and event content and personalization • Broader AI-driven pipeline-generation experience ideally preferred • Outstanding writing and presentation skills • Passion for technology, learning, and creativity • Knowledge and experience building demand marketing plans and coordinating campaign-based demand generation with Pod-based ABM • Bachelor’s degree, preferably in marketing or a related field • Approximately 10–25% travel expected

🏖️ Benefits

• Inclusive culture reflecting FICO’s core values • Professional development and valuable learning experiences • Competitive compensation, benefits, and rewards programs • Work/life balance • Employee resource groups • Social events • Support to develop skills and grow your career