Senior Demand Generation Manager

🔥 19 hours ago

🇺🇸 United States – Remote

💵 $150k - $175k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Fieldguide

11 - 50 employees

💼 Consulting

🏥 Healthcare

🤖 Artificial Intelligence

Consulting • Healthcare • Artificial Intelligence

Fieldguide is a modern, award-winning AI platform designed for advisory and audit firms. It helps streamline engagements, increase efficiency, and improve client satisfaction through its end-to-end engagement analytics. The platform supports various services, including risk advisory, cybersecurity and privacy, regulatory compliance, SOC readiness and audits, IT audits, and financial audits. Fieldguide integrates with popular productivity and IT tools to provide a seamless user experience, allowing for automated management of requests, documents, and reports. Trusted by top industry firms, Fieldguide enhances the practice of audit and advisory services with AI-driven innovations that save time and improve margins.

📋 Description

• Own the webinar program, including thought leadership, product release, and sponsored webinars • Manage webinar content, production, promotion, registration, attendance conversion, and follow-up • Design and launch segmented nurture tracks by practice area, persona, and funnel stage • Instrument conversion before launch and evaluate program performance • Own email campaigns for content launches, product announcements, and event promotion • Manage content distribution, audience segmentation, and list strategy • Partner with the ABM lead on account-based campaign support, shared calendars, and collateral • Drive demand campaigns around Catalyst, trade shows, and field events • Own campaign reporting in weekly pipeline reviews • Track pipeline created and influenced by program against pace • Build reporting and AI-assisted monitoring for campaign performance • Use AI workflows and agentic monitoring to increase campaign output and share processes across the team

🎯 Requirements

• 6+ years in B2B demand generation, campaign marketing, or lifecycle marketing • Clear ownership of a pipeline number • Experience contributing to quarterly pipeline targets in the eight figures • Full-funnel thinking, including stage conversion rates, persona mapping, and leak identification • Deep hands-on experience with webinars, nurture, and email at scale • Fluency in HubSpot or a comparable marketing automation platform • Ability to build marketing automation workflows independently • Demonstrable AI practice in campaign execution • Ability to show AI workflow, inputs, and what it replaced • B2B experience • Professional services, accounting, audit, or fintech experience is a plus • B2C experience is not a fit

🏖️ Benefits

• Equity • Competitive and holistic compensation • Equal employment opportunities and voluntary self-identification processes

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