
11 - 50 employees
Founded 2022
💸 Finance
💼 Consulting
Finance • Consulting
FinanceWithin is a strategic CFO and accounting partner for founder-led companies. It provides a full Office of the CFO offering—interim CFO leadership, financial planning & analysis (FP&A), accounting and bookkeeping, cash flow and liquidity planning, performance advisory, capital raise and M&A support, and operations/ERP implementation. FinanceWithin focuses on building investor-grade businesses for consumer brands (DTC, retail, CPG), helping founders with forecasting, fundraising, financial modeling, audit-ready monthly closes, and special-situation turnarounds. The firm operates from offices in New York and Houston and positions itself as a hands-on financial and strategic advisor to founders and investors across the business lifecycle.
🔥 2 minutes ago
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11 - 50 employees
Founded 2022
💸 Finance
💼 Consulting
Finance • Consulting
FinanceWithin is a strategic CFO and accounting partner for founder-led companies. It provides a full Office of the CFO offering—interim CFO leadership, financial planning & analysis (FP&A), accounting and bookkeeping, cash flow and liquidity planning, performance advisory, capital raise and M&A support, and operations/ERP implementation. FinanceWithin focuses on building investor-grade businesses for consumer brands (DTC, retail, CPG), helping founders with forecasting, fundraising, financial modeling, audit-ready monthly closes, and special-situation turnarounds. The firm operates from offices in New York and Houston and positions itself as a hands-on financial and strategic advisor to founders and investors across the business lifecycle.
• We're hiring a full-time Client CFO with expertise in restructuring and turnarounds within the consumer products to serve as a fractional CFO to a focused portfolio of brands that are facing liquidity pressure, distress, or the need for a turnaround. • You will lead financial strategy, restructuring execution, and crisis-grade FP&A for a small number of brands at a time, owning cash management, creditor and lender relationships, and the hard calls that come with stabilizing a business under pressure. • Serve as Client CFO (fractional) for a concentrated portfolio of 2-3 clients navigating restructuring, turnaround, or special situations • Own cash management, 13-week cash flow forecasting, and liquidity runway with daily/weekly precision • Act as a steady, strategic partner to founders, CEOs, boards, and investors when trust and clarity matter most • Build and maintain dynamic cash flow, scenario, and downside models to support real-time decision-making • Lead cost restructuring, working capital optimization, and margin triage across the business • Build KPI and early-warning dashboards so leadership sees problems before they become crises • Advise clients on out-of-court restructuring, debt renegotiation, bridge financing, and capital triage • Own creditor packs, lender presentations, and act as 'deal-time CFO' for recapitalizations, wind-downs, or distressed M&A • Support board material prep and investor communications during periods of heightened scrutiny.
• Strong experience in finance leadership roles, with direct experience in restructuring, turnarounds, or distressed situations (required) • Past experience in a multi-client or portfolio CFO role (required) • Deep understanding of consumer business models (DTC, retail, omnichannel, wholesale) • Hands-on experience building and living inside 13-week cash flow models, and managing through liquidity constraints • Direct experience negotiating with lenders, creditors, or landlords, and supporting workout or forbearance processes • Strong FP&A and modeling skills, including multi-year 3-statement modeling and downside scenario planning • Experience with accounting systems (QBO, NetSuite) • Ability to stay calm, synthesize complex and incomplete data, and communicate hard truths with confidence • Experience working directly with executive teams and boards under pressure • Comfortable managing 2-3 concentrated client relationships simultaneously in a fast-moving, high-stakes environment • Thrives in a lean, high-performance, distributed team, and doesn't rattle easily.
• High-stakes, high-trust role where your judgment directly determines outcomes for founders and their teams • Small, elite team where your work is the difference between a save and a shutdown • Remote-first culture with deep collaboration and zero bureaucracy • A fast-growing firm that rewards performance, not pedigree • High comp upside based on book of business production
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