Creative Strategist, Client Launches

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 12%

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First Media US

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

📣 Marketing

Media • Marketing

First Media US is an award-winning digital media and performance marketing company that creates and distributes content through various publisher channels to enhance brand awareness and drive consumer action. With a strong presence across social and digital platforms, as well as out-of-home media, they offer performance marketing, social commerce solutions, custom content, and omni-channel distribution. Some of their well-known brands include Blossom, So Yummy, Blusher, and Babyfirst. First Media US boasts a substantial audience reach with millions of followers, monthly views, and engagements, offering content that ranges from beauty and food inspiration to early childhood development.

📋 Description

• Lead research into new clients' products, markets, competitors, value propositions, customer segments, motivations, pain points, and purchase triggers • Develop audience-led creative strategies, messaging angles, creative concepts, and testing strategies for different customer groups • Write direct-response advertising concepts, hooks, and scripts for paid social • Apply creative frameworks, performance marketing principles, and campaign learnings to establish initial testing strategies • Develop and prioritize creative hypotheses when historical performance data is limited • Brief and collaborate with producers, editors, and designers to execute creative concepts • Provide creative direction and feedback throughout production • Work with performance marketing teams to evaluate early results and evolve creative strategy as campaign data develops

🎯 Requirements

• Proven experience as a Creative Strategist, Performance Creative Strategist, Direct Response Copywriter, or similar • Demonstrable experience developing creative strategies for new client, product, or brand launches, ideally within an agency or performance marketing environment • Strong consumer research skills, including identifying distinct audience segments, understanding customer psychology, and uncovering purchase motivations • Exceptional conceptual thinking and copywriting skills, including developing direct-response advertising concepts, hooks, and scripts • Strong understanding of paid social advertising, particularly Meta, and how creative influences customer acquisition and campaign performance • Comfortable working with limited historical data, forming hypotheses, and making strategic creative recommendations from research and experience • Experience collaborating with production, creative, and performance marketing teams • Highly organized, proactive, and able to manage multiple projects in a fast-paced environment • Résumé and portfolio of relevant creative work required • Legally authorized to work in the United States • Must indicate whether employment visa sponsorship will be required

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