Sales Manager

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Logo of First Tactical

First Tactical

51 - 200 employees

Founded 2015

🛍️ eCommerce

🛒 Retail

👗 Fashion

eCommerce • Retail • Fashion

First Tactical is a U. S. -based apparel and gear company that designs, manufactures, and sells tactical clothing, footwear, bags, and accessories for public safety professionals and mission-focused consumers. The brand emphasizes field-tested, durable products tailored for law enforcement, fire & EMS, military, and range/EDC use, and sells primarily through e-commerce (Shopify) and retail channels with programs for customer feedback and product testing.

📋 Description

• Drive sales growth and achieve assigned sales objectives within the Texas territory. • Develop and execute a territory sales plan to increase market share and brand presence. • Build and maintain strong relationships with dealers, agencies, and end users. • Support dealer partners with product knowledge, merchandising, sales tools, and customer opportunities. • Conduct product presentations, demonstrations, and training for dealers and end users. • Identify new business opportunities and follow up on leads within the assigned territory. • Attend trade shows, agency visits, and industry events as needed. • Maintain regular communication with internal teams regarding customer needs, market trends, and sales opportunities. • Provide timely reporting on territory activity, pipeline, and sales progress. • Other duties as assigned

🎯 Requirements

• Bachelor’s degree in Business, Marketing, or a related field preferred; equivalent experience will also be considered. • Minimum of 5 years of proven sales experience, preferably in public safety, tactical apparel, uniforms, equipment, or a related industry. • Experience working with dealers, distributors, agencies, government/public safety customers, or end users preferred. • Ability to develop and execute sales strategies to meet or exceed assigned sales objectives. • Strong relationship-building, communication, and interpersonal skills. • Excellent problem-solving skills with a customer-focused mindset. • Strong presentation, product demonstration, and training skills. • Knowledge of CRM software and sales analytics tools preferred. • Ability to work independently and manage a large territory. • Self-motivated, organized, and goal driven. • Comfortable with frequent travel throughout Texas as required.

🏖️ Benefits

• Equal Employment Opportunity - As a Federal Contractor • Affirmative Action Plans • Reasonable accommodations for individuals with disabilities

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