Marketing Operations Manager

🔥 18 hours ago

🏄 California, Illinois, +3 more states – Remote

infoinfo

💵 $97.7k - $130.3k / year

⏰ Full Time

🟠 Senior

🔴 Lead

⚙️ Marketing Operations

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Logo of First American

First American

10,000+ employees

Founded 1889

🏠 Real Estate

💸 Finance

🏢 Enterprise

Real Estate • Finance • Enterprise

First American is a historical company that has been operating since 1889, evolving into a $9 billion organization with over 20,000 employees and more than 700 offices worldwide. The company provides a range of products and services that assist homebuyers, sellers, businesses, and investors in the real estate market. With a strong focus on employee engagement and culture, First American emphasizes innovation, technology, and community involvement, driving transformation within the real estate industry.

📋 Description

• Manage and coach direct reports, ensuring goal clarity, accountability, and professional growth • Build scalable processes and foster continuous improvement • Unify marketing data across CRM, MAP, paid media, and analytics systems • Partner with IT, Analytics, and divisional teams to maintain accurate, consistent, accessible integrations and data pipelines • Establish data governance practices for reporting and analysis • Own campaign tracking architecture, UTM governance, and attribution setup • QA lead routing and conversion tracking • Maintain platform alignment to prevent duplicate or misattributed data • Build dashboards for spend, performance, ROI, and pipeline contribution • Deliver timely, accurate operational and executive reporting • Collaborate with Analytics on actionable performance readouts • Lead experiment design and incrementality measurement • Establish data quality standards and governance frameworks • Continuously optimize processes for efficiency and scalability • Build and grow the Performance Marketing Center of Excellence team

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field • 7+ years in marketing operations, performance marketing, or related data-driven marketing roles • Experience managing and developing operational or technical talent • Proven expertise in tracking, attribution, and campaign QA • Hands-on experience building dashboards, reporting frameworks, and governance processes • Strong attention to detail and data accuracy • Ability to partner across marketing, analytics, and technology teams • Fluency with Google Analytics (GA4), Looker Studio, attribution platforms, Salesforce, Salesforce Marketing Cloud, HubSpot or equivalent, tag management systems, UTM governance tools, and project management/campaign orchestration platforms

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • 401k • PTO/paid sick leave • Employee stock purchase plan • Inclusive workplace culture • Equal opportunity employment

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