Vice President, Adoption Marketing – Automation

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🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

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Fiserv

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1984

💸 Finance

💳 Fintech

🏦 Banking

Finance • Fintech • Banking

Fiserv is a leading global provider of financial services technology solutions. The company offers a wide range of services including payments and financial services technology for individuals, businesses, and financial institutions. Fiserv supports various sectors such as large enterprises, small businesses, financial institutions, credit unions, and the public sector with digital banking, payment processing, and commerce solutions. Their platforms enable fintech and software providers to integrate and monetize payments effectively. Additionally, Fiserv is committed to corporate social responsibility and has initiatives to support diverse and small businesses.

📋 Description

• Develop and lead enterprise-wide adoption marketing strategies that increase consumer and business utilization of digital banking, payments, and financial technology solutions. • Build integrated marketing programs that support client onboarding, product launches, feature adoption, engagement, retention, and cross-sell objectives. • Establish adoption frameworks that improve customer value realization and accelerate time-to-value. • Drive segmentation strategies and personalized engagement approaches across Financial Institution client portfolios. • Oversee creation of client-facing campaigns, toolkits, digital assets, educational content, webinars, and enablement programs. • Own marketing automation strategy, platforms, and processes supporting lifecycle communications and customer engagement. • Lead development of automated onboarding, nurture, activation, retention, and re-engagement campaigns. • Establish best practices for customer journey orchestration, campaign execution, and omnichannel engagement. • Utilize behavioral, transactional, and product-usage data to optimize automated customer experiences. • Drive continuous testing, experimentation, and campaign optimization. • Identify opportunities to increase utilization of strategic products, including digital payments, card solutions, bill pay, P2P payments, mobile banking, and emerging digital services. • Support commercialization and go-to-market initiatives by embedding adoption strategies into product launches and client implementations. • Establish KPIs and dashboards measuring adoption, engagement, activation, retention, campaign performance, and marketing influenced revenue. • Leverage analytics to identify growth opportunities and improve customer outcomes. • Develop attribution methodologies linking marketing programs to product adoption and revenue growth. • Present adoption insights and executive recommendations to senior leadership. • Partner with Product Management, Sales, Client Success, Professional Services, and Technology teams to align adoption and commercialization strategies. • Influence product roadmap decisions through customer insights and adoption analytics. • Collaborate with training and enablement teams to improve associate and banker readiness. • Represent the organization at industry conferences, executive briefings, client advisory boards, and strategic customer engagements. • Build and lead high-performing teams across adoption marketing, campaign management, marketing operations, automation, analytics, and client engagement. • Foster a culture of innovation, accountability, customer-centricity, and data-driven decision making. • Manage vendor relationships, agency partnerships, and marketing technology investments. • Develop leadership succession plans and talent strategies for future growth.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Finance, or related field. • 12+ years of progressive experience in marketing, digital banking, payments, fintech, customer engagement, or client growth leadership. • 7+ years leading large-scale marketing, adoption, customer success, or automation teams. • Demonstrated experience building marketing automation and lifecycle marketing programs. • Strong understanding of Financial Institutions, Banking, Payments, Credit Union, or FinTech ecosystems. • Experience managing executive-level client relationships. • Proven ability to drive measurable adoption, engagement, and revenue outcomes.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development