B2B Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Fitt City

WebsiteLinkedInAll Job Openings

51 - 200 employees

🧘 Wellness

🏥 Healthcare

👥 B2C

Wellness • Healthcare • B2C

Fitt City is a digital media platform that connects users with health and fitness experiences, while also linking businesses in the wellness sector with a health-conscious audience. Available as both a website and a mobile app, Fitt City helps individuals find healthy eating options, workout locations, and outdoor adventures across multiple cities in the US, UK, Canada, and Australia.

📋 Description

• Design and execute lifecycle marketing campaigns for HCPs, clinics, and enterprise prospects across email, webinars, social, website, blog, and paid media • Own go-to-market strategy for new B2B products and enterprise offerings, including product launches and API suite launches • Develop funnel strategies from awareness through onboarding, activation, and retention of HCPs and strategic partners • Optimize the HCP-DTC flywheel to drive downstream patient testing and referral-based revenue • Translate gut and vaginal microbiome science and clinical research into B2B messaging, webinars, white papers, and sales collateral • Collaborate with science, clinical, and partnerships teams on educational campaigns supporting partner success • Build a clinical studies marketing toolkit including one-pagers, slides, FAQs, and email copy • Co-lead thought leadership, newsletter, and content efforts for HCP and enterprise communities • Run targeted B2B campaigns on Meta, LinkedIn, Google, and email platforms such as Klaviyo or SendGrid • Track campaign performance, attribution, and conversion with data and analytics teams; optimize cost-per-lead and LTV • Collaborate with sales, partnerships, and operations teams to nurture pipeline and align on lead quality • Develop go-to-market and co-branded campaigns with the partnerships team • Coordinate with clinical, D2C marketing, operations, product, and science teams to maintain brand consistency, roadmap alignment, and scientific accuracy • Manage agency or contractor relationships supporting design, copy, and campaign execution

🎯 Requirements

• 4+ years in B2B marketing, preferably in healthtech, lab testing, clinical diagnostics, or wellness • Experience marketing to or working closely with functional medicine practitioners, integrative MDs, NDs, or longevity clinics • Skilled in scientific communication and translating complex topics such as gut microbiome, AI insights, and metabolomics into compelling narratives for healthcare professionals • Understanding of the B2B2C dynamic and leveraging HCPs to grow patient volume • Comfortable managing email, paid media, content, and lifecycle marketing campaigns • Marketing analytics skills, including interpreting funnel metrics, testing hypotheses, and optimizing for ROI • Strong writing and clear communication skills • Registered Dietitian or clinical background in nutrition, functional medicine, or microbiome is a bonus • Experience with Zoho or HubSpot, Klaviyo, SendGrid, Webflow, Google Analytics, Meta, Google, and LinkedIn advertising platforms is a bonus • Experience in a fast-paced Series A–B startup environment is a bonus • Familiarity with Fullscript, Rupa Health, Evexia, or other HCP marketplace platforms is a bonus