Retention Marketing Lead

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Fitt City

WebsiteLinkedInAll Job Openings

51 - 200 employees

🧘 Wellness

🏥 Healthcare

👥 B2C

Wellness • Healthcare • B2C

Fitt City is a digital media platform that connects users with health and fitness experiences, while also linking businesses in the wellness sector with a health-conscious audience. Available as both a website and a mobile app, Fitt City helps individuals find healthy eating options, workout locations, and outdoor adventures across multiple cities in the US, UK, Canada, and Australia.

📋 Description

• Own the customer journey across email, SMS, and onsite touchpoints as the single point of accountability for retention revenue • Audit Klaviyo flows, campaign cadence, segmentation, list health, deliverability, and prior agency work; produce a prioritized plan with targets • Define and report on lead conversion, silicone-to-smart-device upsell rate, repeat purchase rate, LTV, list growth, and flow and campaign revenue • Build, rebuild, and maintain Klaviyo lifecycle flows, including welcome, lead nurture, abandoned browse/cart/checkout, post-purchase, onboarding, cross-sell, replenishment, re-engagement, winback, and sunset flows • Design smart device onboarding and education sequences covering sizing kit, app setup, feature discovery, and HSA/FSA eligibility • Plan email and SMS campaign calendars with Brand for product drops, seasonal moments, and audience-specific programs • Brief and QA creative with the Brand team and write or edit copy as needed • Build segmentation for historical customers, active customers, silicone-only buyers, smart device owners, and non-purchasing leads • Run continuous testing across subject lines, send time, offers, content, and flow logic • Own list growth and capture through onsite forms, pop-ups, SMS opt-in, and lead magnets • Maintain Klaviyo, Shopify, Triple Whale, and GA4 data connections • Use AI tools to accelerate analysis, reporting, and workflow automation

🎯 Requirements

• 4+ years running retention or lifecycle marketing for a DTC brand • At least two years as the primary owner of Klaviyo or an equivalent ESP for a list of several hundred thousand or more • Hands-on experience building Klaviyo flows, segments, and reports • Track record of measurable results, including flow revenue growth, repeat rate, cross-sell or upgrade rates, and list reactivation • Experience bringing a program in-house from an agency or fixing a messy, half-built lifecycle setup • Comfortable with GA4, Shopify Analytics, Triple Whale or similar • Able to build independent reporting • Clear writing and communication skills for briefing designers, challenging priorities, and aligning teams without a formal reporting line • Curious about AI tools and already using them in own work

🏖️ Benefits

• No benefits, perks, or compensation extras are specified in the posting