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Head of Digital Experience

đź•’ August 6

🇺🇸 United States – Remote

đź’µ $193.2k - $314.6k / year

⏰ Full Time

đź”´ Lead

🛍️ E-commerce

🦅 H1B Visa Sponsor

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đź‘» Ghost score 34%

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Logo of Flagstar Bank

Flagstar Bank

5001 - 10000 employees

🛡️ Insurance

đź’Ľ Consulting

🏥 Healthcare

Insurance • Consulting • Healthcare

Flagstar Bank is a diversified commercial bank focused on building relationships to help clients on their financial journeys, whether for personal or business needs. The bank offers a wide range of financial services including personal and business banking, loans, mortgages, wealth management, and investment services. Flagstar is committed to community involvement and meeting the banking needs of diverse neighborhoods, including low- and moderate-income areas, while promoting diversity, equity, and inclusion within its operations.

đź“‹ Description

• Own Flagstar's multi-year roadmap for its consumer digital banking experience • Establish the operating model connecting business ownership to delivery, including decision rights, intake, prioritization, and cadence with Enterprise Technology • Define experience domains and accountability for customer journeys • Represent consumer digital banking in enterprise technology prioritization and investment decisions • Partner with the Chief Marketing Officer to connect acquisition demand to digital experiences • Own the function's performance scorecard covering account production, deposit balances, digital adoption, activation, and retention • Own digital interactions including online banking enrollment, account funding, direct deposit setup, debit card activation, digital wallet provisioning, alerts, bill pay, transfers, secure messaging, and dispute resolution • Define metric definitions, control group design, and reporting cadence • Report performance, tradeoffs, and recommendations to the Executive Leadership Team • Build and lead the digital experience organization, hiring experience owners and shared UX design and digital analytics staff • Establish standards, quality expectations, and operating rhythm • Develop the capability plan to scale the function without proportional headcount growth • Perform talent management, including employment, performance evaluations, staff development, disciplinary actions, succession planning, and compliance • Co-own the roadmap and backlog with the dedicated Enterprise Technology engineering team • Hold core banking, digital banking platform, and third-party providers accountable to commitments • Escalate delivery risks and own sequencing decisions when capacity is constrained • Ensure digital experiences meet risk, compliance, privacy, accessibility, and fair banking requirements • Build governance for prioritizing, testing, and measuring digital experience changes • Partner with Consumer Product, Deposit Pricing, Marketing, Operations, Fraud, and the contact center • Represent the function in regulatory, audit, and internal control engagements • Perform special projects and additional duties as required

🎯 Requirements

• Undergraduate Degree (4 years or equivalent) in marketing, business, or some other related field • 15+ years in digital product management, digital banking, or consumer digital experience, including senior leadership of a digital product or digital experience organization • Demonstrated ownership of a consumer digital account opening or digital banking platform experience with measurable customer and business outcomes • Track record building a digital product or digital experience function, including hiring product management and UX design talent and establishing the operating model • Command of funnel and lifecycle measurement, including event instrumentation requirements, control group design, and defensible attribution of business outcomes • Experience in an operating model where product management and design report to the business owner and engineering reports to technology • Working command of risk, compliance, privacy, accessibility, and fair banking requirements governing consumer digital channels • Experience holding core banking and digital banking platform providers to delivery commitments • Consumer banking experience, particularly deposit growth, digital onboarding, and digital servicing • Experience with a digital banking platform replacement, core conversion, or online and mobile channel convergence program • Experience building a function from the ground up in a matrixed organization • Deep command of the consumer digital banking funnel from account application through servicing • Ability to operate against and defend a performance scorecard covering account production, deposit balances, activation, and retention • Credibility to work with enterprise technology partners as an equal in delivery and prioritization decisions • Strong recruiting instinct for product management and UX design talent • Judgment to operate in a regulated environment and engage risk and compliance early • Executive communication and ability to translate digital performance into deposit balance, retention, and revenue terms • Ability to build partnerships across Marketing, Consumer Product, Operations, Technology, and Risk

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Life insurance • Disability insurance • Comprehensive leave program • Variable incentives, bonuses, commissions, or other awards may be included in total compensation

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