VP of Marketing – Communications

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Flashfood

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🍽️ Food & Beverage

🏪 Marketplace

💰 $12.3M Series A - Flashfood on 2022-02

Food & Beverage • Marketplace

Flashfood is a mobile marketplace app that helps shoppers find and buy discounted grocery items—especially fresh produce, meat, and other near‑expiry goods—at up to 50% off, with purchases completed in the app and picked up in store. The company’s mission is to reduce food waste by rerouting surplus food from landfills to consumers’ tables while helping families save on groceries; it operates across the U. S. and Canada and reports serving over half a million households and diverting millions of pounds of food. Flashfood partners with grocery retailers to surface discounted items and provides resources for both shoppers and grocers.

📋 Description

• Own Flashfood's brand strategy end-to-end — defining how we show up in the world, what we stand for, and how that identity evolves as the company grows. • Lead all external communications including media relations, press strategy, executive thought leadership, and corporate announcements. • Build and maintain relationships with journalists, editors, and media contacts across consumer, trade, and tech verticals. • Drive proactive and reactive PR — crafting narratives that keep Flashfood top of mind and managing the company's reputation with confidence. • Develop and execute integrated brand campaigns from concept through to launch, ensuring creative consistency across every channel and audience. • Own the creative process — briefing, directing, and reviewing work from internal contributors and external agencies, designers, and production partners. • Set and maintain Flashfood's brand voice, visual identity, and messaging framework, ensuring consistency across all consumer and partner-facing materials. • Lead storytelling around Flashfood's mission — food waste reduction, affordability, and community impact — in ways that resonate with shoppers, retail partners, and the public. • Oversee the development of content that brings the brand to life across social, owned channels, and partnerships — with a focus on brand expression rather than performance. • Partner with Retail and Partnership teams to develop co-branded and partner communications that elevate Flashfood while supporting partner goals. • Build and lead a high-performing brand and communications team, including hiring, developing, and managing both internal staff and external agency relationships. • Serve as a communications advisor to the executive team, supporting internal communications, crisis communications, and key company moments.

🎯 Requirements

• 10+ years of progressive experience in brand marketing, communications, or a combination of both, with at least 3–5 years in a senior leadership role. • Proven track record of building and evolving a consumer brand from the ground up or through a significant growth stage. • Deep expertise in PR and media relations — you have established relationships with journalists and know how to generate coverage that moves the needle. • Exceptional storytelling ability, with the skill to translate complex or mission-driven ideas into narratives that resonate with diverse audiences. • Strong creative instincts and a high bar for craft — you know great work when you see it and can articulate clearly why it works. • Experience owning and directing creative output across brand campaigns, visual identity, and content — whether through internal teams or agency partners. • A strategic mindset balanced with a bias for action — you can develop a long-term brand vision and still execute in a fast-moving environment. • Strong executive presence and communication skills, with experience advising senior leadership and serving as a company spokesperson. • Demonstrated ability to build, lead, and develop high-performing teams in a lean, fast-paced environment. • Experience working cross-functionally with Product, Growth, and Partnership teams to align brand across the business. • Comfort operating in an early-stage or scale-up environment where priorities shift and resourcefulness is essential.

🏖️ Benefits

• Competitive salary, equity, and comprehensive benefits. • 100% remote work with flexibility and trust. • Mission-driven work that reduces food waste and expands access to affordable food. • A fast-growing, collaborative team with big ambitions. • Real opportunities for career growth