VP of Marketing

🔥 1 hour ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Conduit

WebsiteLinkedInAll Job Openings

51 - 200 employees

💳 Fintech

🔌 API

🤝 B2B

Fintech • API • B2B

Conduit is a financial technology company that provides an API-first platform for global USD accounts, wallets, and cross-border money movement. It enables businesses to open named USD accounts and virtual IBANs, hold fiat and stablecoins on-chain, and send/receive payments across multiple rails (FedNow, Fedwire, SWIFT, SEPA, PIX, SPEI, instant rails and stablecoin rails) through a single integration. Conduit offers both a Global USD API for fintechs and platforms and a no-code treasury dashboard for finance/treasury teams, and it handles compliance (KYB/AML, transaction monitoring) while routing to multiple banking partners. The company is registered as an MSB in Canada and the U. S. and partners with licensed banks to deliver banking services; it is explicitly a fintech, not a bank.

📋 Description

• Set marketing vision and strategy — define the multi-year marketing strategy and roadmap, aligning brand, demand generation, and GTM investment with company-wide goals. • Build and lead an AI-native marketing function — design and build the AI agents and systems that run marketing at scale, rather than hiring a traditional team, as Conduit grows. • Own inbound, lead generation, and pipeline outcomes — build and scale the inbound engine end to end, from traffic and conversion through lead qualification and handoff, with accountability for pipeline targets at the executive level. • Drive product-led growth — build self-serve and usage-driven growth motions for an API-first product, complementing top-down sales with a strong PLG engine. • Build category-defining brand equity for a technical audience — shape Conduit's positioning and narrative to resonate with both developers/engineers and business buyers, establishing the company as a category leader in cross-border fintech infrastructure. • Direct multi-channel strategy — set direction across digital, content, and physical/event channels, and ensure execution against it with rigor. • Partner with sales as an executive stakeholder — sit at the leadership table aligning strategy with sales targets and product launches, and arm sales with the messaging, content, and enablement they need to close. • Own marketing performance and reporting — establish KPIs and reporting cadences for the executive team and board, tying marketing spend directly to pipeline and revenue outcomes.

🎯 Requirements

• 8+ years in marketing leadership, including experience building and leading teams or functions, ideally in fintech, payments, or B2B tech. • Experience marketing in stablecoins, banking-as-a-service, or emerging financial infrastructure. • Track record of scaling a marketing function — experience building marketing from an early stage into a mature, high-performing operation, including modern, AI-driven approaches to running marketing at scale. • Executive-level GTM fluency — deep experience aligning marketing strategy with sales and product at the leadership level, including pipeline and revenue accountability. • Inbound and demand gen expertise — proven ability to build and scale inbound and lead generation engines that convert into qualified pipeline. • PLG and technical-audience experience — background marketing an API-first or developer-facing product, with fluency in product-led growth motions and speaking credibly to engineers. • Brand-building expertise — a track record of shaping category positioning and narrative in a competitive market. • Builder mentality — comfortable operating with a high degree of autonomy and ambiguity, building strategy and infrastructure where none exists yet. • Bonus: Experience working in a start up environment

🏖️ Benefits

• Health insurance • Professional development opportunities