Director of Marketing, Real Estate Operations

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🔥 1 minute ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $107k - $119k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Volunteers of America

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1896

🏥 Healthcare

🍽️ Food & Beverage

📦 Logistics

💰 Grant - Volunteers of America on 2024-07

Healthcare • Food & Beverage • Logistics

Volunteers of America is a national nonprofit organization that provides a wide range of social services, including affordable and supportive housing development, homelessness and veterans services, behavioral health and addiction recovery programs, services for children and families, elder care and home health, disability supports, food assistance, and community outreach. Founded over a century ago, VOA operates affiliates across the United States and runs volunteer programs, thrift stores, and initiatives aimed at improving community health, housing stability, and economic opportunity for vulnerable populations.

📋 Description

• Lead marketing strategy and execution for all properties in lease-up, from pre-leasing through stabilization, with accountability for meeting absorption schedules and stabilization timelines. • Develop property-specific lease-up marketing plans, budgets, pre-leasing targets, and outreach campaigns in coordination with Development, Asset Management, and Property Management. • Provide focused marketing support to properties with occupancy challenges, including Focus and Watchlist properties under the VOANS three-tier performance monitoring system. • Analyze property performance, market trends, and competitive data to recommend pricing, concessions, and traffic-generation tactics for underperforming assets. • Develop and administer national marketing and leasing standards, procedures, and tools, ensuring consistent implementation and Fair Housing compliance across the portfolio. • In collaboration with VOANS Communications Department build and protect the VOANS brand, ensuring consistent positioning, visual identity, messaging, and quality across all communities, collateral, websites, and digital channels. • Establish, track, and improve marketing and leasing KPIs, including occupancy, pre-leased percentage, traffic by source, lead response time, closing ratios, renewal conversion, and cost-per-lease. • Coordinate with the Director of Maintenance on policies where leasing and maintenance intersect, including unit turn standards and timelines, make-ready processes, model unit and tour path presentation, and curb appeal. • Train and coach site teams in sales skills, CRM/lead management, and leasing best practices, in partnership with the Housing Quality and Training team.

🎯 Requirements

• Three (3) – five (5) years of experience in multi-family marketing and leasing, including at least three (3) years in a leadership role; affordable housing (HUD, LIHTC) and multi-site experience strongly preferred. • Proven success driving occupancy and revenue in both lease-up and stabilized environments, including turnaround of underperforming assets. • Working knowledge of Fair Housing regulations, affirmative fair housing marketing (AFHMP), and HUD/LIHTC occupancy and waitlist requirements. • Expertise in digital marketing (paid search and social, SEO, ILS management, reputation management) with accountability for advertising budgets and ROI. • Strong analytical and reporting capabilities; proficiency with property management software (RealPage OneSite, Yardi, or comparable), CRM systems, and marketing analytics platforms. • Bachelor's degree in Marketing, Business, Real Estate, or related field, or equivalent experience.

🏖️ Benefits

• Comprehensive Medical, Dental & Vision Insurance • 403(b) Retirement Plan with Discretionary Employer Contribution • Generous Paid Time Off (Vacation, Holidays & Sick Leave) • Life Insurance & Short-Term Disability Coverage • Employee Assistance Program for personal and professional support • Wellness Incentives (up to $350 annually) • Early Pay Access (up to 50% up to $1000 of earned wages) • Career Development Opportunities