Head of Growth – Marketing

Job not on LinkedIn

🔥 3 hours ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Maximus

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

💰 $10M Series A on 2022-08

Healthcare • Consulting • Healthcare Insurance

Maximus is a company focused on enhancing men's health, particularly through innovative hormone therapies such as testosterone replacement therapy (TRT). They offer a wide range of treatments and products designed to increase testosterone levels, improve performance, and support weight loss and hair regrowth. Utilizing a network of licensed physicians, Maximus provides technology-driven healthcare solutions, including at-home lab tests and prescription protocols, all aimed at optimizing men's wellness. Their services emphasize convenience and accessibility through online consultations and advanced treatment options.

📋 Description

• Own the company revenue target; translate it into growth plans and budget allocation • Define buyer personas for each acquisition channel and understand their differences • Own creative strategy and messaging architecture tailored to specific personas • Understand and tell the story of Maximus across different mediums and channels • Own paid media performance; scale influencer, creator, and affiliate programs • Manage site experience and conversion from landing to purchase • Restructure the existing team and build the operating rhythm

🎯 Requirements

• 10+ years in growth/performance marketing, including 5+ years leading teams • Proven success scaling a DTC subscription business with a high-consideration product • Demonstrated ownership of a revenue number, not just a media budget • Deep hands-on fluency in paid social and paid search, plus real experience building influencer and affiliate programs • A portfolio of persona-driven creative strategy • Experience owning post-click conversion and the analytical depth to back it • Builder profile: has restructured or built a marketing org, hired senior channel leads, and managed agencies

🏖️ Benefits

• Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage) • Full Suite: Medical, Dental, Vision, Life Insurance • Best-in-class 401K options • Flexible vacation/time-off policies • Liquidity of options whenever available • Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)