Product Marketing Director

🔥 18 minutes ago

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Athennian

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

☁️ SaaS

⚖️ Legal

📋 Compliance

💰 $33.6M Series B - Athennian on 2022-03

SaaS • Legal • Compliance

Athennian is a cloud-based, AI-powered Governance Ops™ platform for modern entity management. It provides a single source of truth for corporate groups, private markets, real estate, professional services and other teams to manage entity and people records, equity and debt structures, registrations, minute books, structure charts, document management, appointments, tasks and compliance workflows. Athennian emphasizes AI-driven workflows and source-backed intelligence to automate entity lifecycle changes, reconcile records, surface ownership and governance insights, and support UBO/KYC and audit requests; it also offers APIs, SOC 2-level security, partner integrations and enterprise controls for permissions and audit trails.

📋 Description

• Own the end-to-end commercial strategy for Athennian's platform, including tier structure, add-on strategy, and pricing and packaging recommendations. • Define and maintain segment-specific positioning for distinct buyer personas. • Shift the organization away from "feature pushing" toward workflow-aligned marketing. • Establish ongoing rituals and operating cadences for team clarity. • Track commercial performance metrics including attach rate, ACV uplift, pricing realization, and discount trends. • Translate product capabilities into segment-specific client workflows. • Work directly inside the product to identify workflow gaps. • Partner with Product Management for roadmap prioritization. • Build and maintain sales enablement programs tied to revenue outcomes. • Join sales calls and drive product value in real-time. • Equip Customer Success with workflow-level value stories that drive feature adoption.

🎯 Requirements

• ~10 years of total experience, with the majority spent as a Senior Individual Contributor in product marketing and the last 1–2 years at the Director level. • Proven B2B SaaS and startup experience; you know how to build in ambiguous, fast-moving environments. • Energized by buyer-facing conversations, with the instinct and confidence to drive a deal toward close when the moment calls for it. • Experience in categories where generic messaging fails — you've had to earn credibility with buyers who know their domain deeply. • Demonstrated ownership of pricing and packaging strategy, including tier design and add-on architecture. • Track record of building sales enablement programs that demonstrably improved pipeline conversion or revenue outcomes. • Proven ability to strengthen the PM–PMM relationship and build collaborative cross-functional operating models. • Comfortable getting hands-on with a technical product. • Demonstrated use of AI-powered tools (e.g., Cursor or equivalent) to automate repetitive marketing tasks. • Hands-on experience with HubSpot (CRM, lifecycle tracking, campaign reporting) and Clay (data enrichment, account research, workflow automation).

🏖️ Benefits

• Competitive salary, equity and performance-based bonus structure. • A minimum of 3 weeks vacation, 5 sick days and 6 personal/flex days, plus a company-wide winter holiday shutdown. • Health, dental, vision, long-term disability and a Health Spending Account (HSA). • Flexible parental leave, including top-ups. • A work-from-home allowance to get you set up for success.