Marketing Coordinator

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FlatWorld

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2007

📚 Education

☁️ SaaS

Education • SaaS • Publishing

FlatWorld is a digital textbook publisher and educational platform offering affordable, customizable course materials for higher education. It provides low-cost online eReader access and multiple format options including printed and downloadable textbooks, with prices typically between $24. 95 and $39. 95. FlatWorld includes instructor supplements (test banks, instructor and solutions manuals, PowerPoint slides, sample syllabi), an integrated Homework system with auto-graded assignments at no extra cost, and a customization platform that lets instructors modify content to fit their courses. The company targets colleges and universities, emphasizes accessibility and cost savings for students, and offers support, demos, and integration with external content like Atma Insights videos.

📋 Description

• Write copy for campaigns across a variety of assets including email, web and social media. • Schedule social media posts and paid advertising. • Prepare and maintain email marketing lists. • Coordinate the creation of copy with other teams at FlatWorld, organizing review and approval stages. • Coordinate the execution of integrated marketing campaigns and tactics, maintaining and owning the marketing calendar. • Curate and maintain campaign assets, collateral and digital content. • Be responsible for the creation of all print assets, coordinating with other teams on requirements, review and approval. • Use AI tools (e.g., Claude) to draft, refine, and accelerate content creation, with requisite human review prior to publication. • Create simple, on-brand graphics for social, email, and web using tools like Canva or Adobe Express. • Work closely with freelancers to coordinate the creation of campaign assets. • Track individual campaign progress and assist in gathering campaign data to assist with program-level reporting. • Set up and monitor basic campaign tracking (e.g., UTM links, Google Analytics) to support program-level reporting. • Work closely with the sales team to gain insight into individual and group needs and provide them with detail into upcoming campaigns. • Own the communication with outside departments to ensure deadlines are met. • Be the go-to marketing representative for day-to-day needs. • Assist in proofing, editing and testing campaigns prior to deployment. • Assist stakeholders in preparing marketing reports. • Monitor marketing inboxes and social media messages. • Ensure leads are properly assigned in Salesforce, and that there is a smooth flow of information between systems. • Monitor and manage synchronization errors between Salesforce and HubSpot. • Maintain email list hygiene and manage list uploads to support accurate segmentation and campaign delivery.

🎯 Requirements

• 2+ years of project management and marketing experience with measurable success. • Bachelor’s degree in Marketing, Communications, Business, or a related field. Or equivalent experience. • Knowledge of digital marketing such as content marketing, email marketing, or event marketing. • Familiarity with marketing automation, email, and CRM platforms (e.g., HubSpot, Mailchimp, Salesforce). • Graphic design skills and familiarity with Canva or Adobe Express. • Understanding of effective AI prompting and usage for work projects, with familiarity with tools like Claude or ChatGPT. • Familiarity with web analytics (e.g., Google Analytics) and basic SEO concepts is a plus. • Interest in education, higher ed, and college affordability. • Ability to both adapt to and manage changing priorities independently in a fast-paced environment. • Proactive, driven, curious, highly motivated, and accountable. • Strong project management skills and attention to detail. • Strong written and verbal communication skills with the ability to work effectively with people at all levels within a team environment.

🏖️ Benefits

• 401(k) • Dental insurance • Disability insurance • Health insurance • Life insurance • Mileage reimbursement • Paid time off • Travel reimbursement • Vision insurance • Work from home