Paid Media Manager

Job not on LinkedIn

🔥 3 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $97.5k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Flock Safety

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2017

🔐 Security

💰 $150M Series E on 2022-02

Security • Public Safety • Technology

Flock Safety is a company that focuses on providing advanced technological solutions for public and private safety. They utilize tools such as license plate recognition (LPR), video cameras, audio detection, and automated drones to enhance security for neighborhoods, businesses, schools, and governmental organizations. Their products are designed to deter crime and assist law enforcement in generating leads through evidence collection. Flock Safety operates on a subscription service model, offering maintenance-free, easy-to-deploy infrastructure to improve community safety. Trusted by over 5,000 communities, Flock Safety aims to create safer environments while maintaining transparency and privacy.

📋 Description

• Execute and optimize full-funnel paid media campaigns across Meta, LinkedIn, Reddit, and emerging programmatic platforms. • Develop audience segmentation strategies that align channel selection, creative assets, and messaging to specific buyer personas and sales stages. • Manage daily campaign operations including bid strategy, budget pacing, exclusion lists, and conversion tracking. • Establish a structured testing framework across creative formats, audiences, and placements to continuously inform and improve media strategy. • Partner with brand and creative teams to write clear, channel-specific creative briefs that translate audience insights into high-performing assets. • Build scalable campaign reporting processes to translate full-funnel performance data into actionable recommendations for cross-functional leadership.

🎯 Requirements

• Demonstrated hands-on experience managing B2B paid media budgets across Meta, LinkedIn, and Google with a deep understanding of advanced bidding and targeting strategies. • Proven track record of building and executing structured testing frameworks with documented hypotheses and clear performance measurement. • Strong creative briefing capability with the ability to translate campaign objectives into clear direction for static, video, and lead-generation formats. • Analytical proficiency to interpret full-funnel performance data and translate it into actionable business language for sales and marketing leadership. • Familiarity with ABM platforms, programmatic DSPs, or Salesforce marketing attribution models is a strong plus.

🏖️ Benefits

• Flock Stock Options