Marketing Growth Operator

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The Motley Fool

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1993

💸 Finance

📱 Media

📚 Education

💰 $25M Private Equity Round on 2009-11

Finance • Media • Education

The Motley Fool is a financial services company founded in 1993 by brothers Tom and David Gardner. It aims to make the world smarter, happier, and richer by helping millions of people attain financial freedom. The Motley Fool offers premium investing solutions, free market analysis on its website Fool. com, personal finance education, podcasts, and manages the non-profit Motley Fool Foundation. The company provides guidance on stock market news, investing strategies, retirement planning, and personal finance products, striving to empower investors through refreshing, engaging, and fun financial content.

📋 Description

• Own 3–5 paid channels end-to-end — launch, scale, and optimize campaigns to hit subscriber and ROI goals. • Manage bidding, budgets, and audience targeting, adjusting strategy as performance and platform conditions shift. • Assess and test new channels, partners, and ad formats — always asking what the next big channel for us could be. • Make decisions on a lifetime-value basis, not just front-end cost — LTV-based thinking is core to how this role operates. • Understand how each channel feeds the broader subscription funnel • Bring testing ideas across the full funnel — copy, product, offers, instant-upgrade flows, pricing — not just inside the ad platform. • Use data rigorously to identify opportunities others miss, and translate them into action. • Lead creative generation for your channels — a wide variety of ads, formats, and angles. • Test into what works and iterate quickly; comfortable writing and testing your own ad copy • Be highly data fluent — measure and analyze performance across channels and surface actionable insight. • Understand our tools and data flow well enough to spot when something isn’t tracking or behaving as expected. • Run rigorous, well-structured tests with a relentless drive to beat the control. • Use AI tools daily across creative generation, copywriting, data analysis, and more to move faster and test more. • Partner with our tech team to build and improve AI workflows and automations for your channels as they automate parts of channel management. • Bring a point of view on where AI can take on routine execution and where human judgment still wins, and help us draw that line as the tooling matures. • Stay current on AI capabilities relevant to paid media, creative, and analytics, and bring the best of it back to the team.

🎯 Requirements

• Demonstrated depth in paid channel management — hands-on experience owning and scaling channels such as Google, Bing, Meta, and native/prospecting platforms (Taboola, Dianomi, LiveIntent, and similar). • Hands-on experience using AI in your marketing work — AI workflows, AI for data analysis, AI for creative generation — and the appetite to push automation further. • Excellent analytical and quantitative skills, with the ability to turn analysis into action and a relentless drive to beat the control. • A customer-centric mindset, collaborative attitude, and the motivation to work entrepreneurially on a lean, dynamic team.