Creative Director, Paid Social

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Forbes Advisor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

📱 Media

💸 Finance

Media • Finance

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Own end-to-end creative for the Health vertical: concept, copy, direction, post, and the operating system(s) that produces it. • Lead the Health creative pod (Creative Leads, editors, producers). • Hire, develop, and raise the bar across the team. • Partner with the VP Creative on org design as the team grows. • Concept new storytelling angles and write or supervise scripts from blank page to final cut across paid social and native video. • Stay hands-on for hero or category-defining work. • Produce across the full range of content modes the vertical demands: remote UGC, in-studio and on-location shoots, and AI-generated content. • Match production mode to pipeline needs. • Direct documentary-style, on-camera interviews with doctors, telehealth providers, patients, and UGC creators. • Coach others on the team to direct interviews to the same bar. • Collaborate with editors from pre-production through delivery. • Own the cut on hero work, supervise the rest. • Analyze performance data and use it to drive incremental and step-change creative optimizations that scale. • Work fluently inside compliance rails (FDA-style health claims, regulated category guardrails, partner overlays). • Keep persuasion and compliance aligned rather than in tension. • Provide regular updates on creative performance, hiring, and craft initiatives to the Creative leadership team and to Health vertical stakeholders. • Available to travel to locations to film, gather footage, and conduct interviews.

🎯 Requirements

• 10+ years of direct-response creative experience in performance-driven environments (supplements, health, telehealth or comparable), with at least 3 years in a creative management role. • Demonstrated experience leading and growing a creative team of 5+ individual contributors across writing, directing, and post. • Portfolio of video ads with clear performance attribution. • Mastery of direct-response narrative architecture: hook, problem, mechanism, proof, transition, offer, and CTA. • Working command of the modern direct-response canon. • AI-augmented creative fluency. • Regular use of AI tools across ideation, scripting, and post. • Production fluency across multiple content modes: remote UGC at volume, in-person studio and location shoots, and AI-generated or AI-assisted content. • Strong on-set craft. • Editorial voice fluency. • Demonstrated speed and volume in performance marketing environments. • Comfort working inside compliance rails (FDA-style health claims, regulated health category language, partner brand guardrails). • Strong collaboration skills across Creative, Buying, vertical GMs, Editorial, Brand, and Legal. • Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment. • Excellent communication and organizational skills.

🏖️ Benefits

• Equal employment opportunities • Prohibits discrimination and harassment of any type