Creative Strategist, Paid Social

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Forbes Advisor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

🛡️ Insurance

💼 Consulting

✈️ Travel

Insurance • Consulting • Travel

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Develop and scale direct-response advertising across paid social for consumer health categories, including weight loss and GLP-1s, telehealth, and hair loss • Deliver at least 2 net-new concepts weekly across video and statics, each with a strategic angle, research, hooks, scripts or copy, visual direction, production and editing instructions, and testing variations • Optimize existing creative weekly using performance data to develop new hooks, angles, formats, and static variations, and retire underperforming creative • Own concepts end to end from idea through final delivery, including directing talent and creators on set and remotely • Research audiences, competitors, customer reviews, and cultural conversations to identify new angles • Write scripts, hooks, headlines, CTAs, and ad copy for different formats and customer-awareness stages • Brief editors, production teams, and creators and provide constructive creative notes through final delivery • Align concepts and direction with the Creative Director • Analyze creative performance and turn learnings into iterations and new tests • Partner with growth and media teams to align creative with business goals • Use AI tools for research, ideation, scripting, visualization, and production • Ensure concepts meet legal, platform, and brand guidelines before production • Help build repeatable processes that increase testing velocity and output

🎯 Requirements

• A portfolio of 3–5 direct-response examples personally developed, concepted, or written, preferably video, with a clear account of individual contribution • Measurable results behind portfolio work, including ROAS, CPA, CAC, CTR, conversion rate, or spend scaled • Examples of iterations built from performance insights • 3+ years in direct-response creative strategy for paid social • Strong direct-response fundamentals: hooks, consumer psychology, awareness levels, objections, mechanisms, offers, and proof • Exceptional copywriting across formats and audiences • Strong visual taste in composition, styling, pacing, editing, and social-first creative for video and statics • Experience directing talent and UGC creators, including remotely • Experience briefing editors, creators, and production teams with actionable briefs and notes • Ability to read performance metrics and use them to inform creative decisions • Comfort with AI tools and a point of view on where they help • Comfort working at high volume and pace, managing creative end to end through a pipeline, and shipping many concepts, variations, and optimizations weekly • Self-starter comfortable in a fast, start-up style environment • Strong Pulses: Performance creative in weight loss and GLP-1s, telehealth, peptides, or hair loss; experience navigating advertising compliance in regulated health categories; journalism or documentary-style storytelling in addition to UGC; experience concepting for AI-generated video