Global Talent Attraction, Content Strategist

🔥 5 minutes ago

🔔 Pennsylvania – Remote

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💵 $86.6k - $166.2k / year

⏱ Part Time

🟠 Senior

🔴 Lead

👨🏼‍💻 Content Manager

🦅 H1B Visa Sponsor

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Logo of Ford Motor Company

Ford Motor Company

10,000+ employees

Founded 1903

📦 Logistics

💼 Consulting

📣 Marketing

💰 Post-IPO Debt on 2023-08

Logistics • Consulting • Marketing

Ford Motor Company is a globally renowned automotive company based in the United States, established by Henry Ford. The company is committed to building a better world where every individual has the freedom to move and follow their dreams. Ford is dedicated to innovation, with a focus on services, experiences, and software alongside its traditional vehicle manufacturing. The company is actively involved in sustainability initiatives and aims to meet ambitious environmental targets. Ford values service, community impact, and strives to combine business success with social and environmental responsibility. With a rich history of over 121 years, Ford continues to adapt and lead in the evolving automotive landscape.

📋 Description

• Lead employer brand content strategy and recruitment marketing campaigns for Europe and Canada, aligned with regional hiring priorities and Ford’s global EVP • Find and develop distinctive employee stories, talent value propositions, and messaging for priority audiences and career areas • Write, edit, and guide content for career site pages, social media, video, email, CRM communications, and recruitment campaigns • Develop content for talent events before, during, and after each event, including invitations, recruiter talking points, event messaging, and candidate follow-up • Create messaging frameworks, templates, and toolkits that help regional teams use connected content while meeting Ford enterprise brand standards • Partner with recruiters, regional employer brand leads, and business stakeholders to identify content needs and support attraction strategies for critical talent segments • Analyze career site, campaign, social, and CRM performance; share findings and recommend improvements to content and the candidate experience • Build connected content experiences across recruiter enablement materials, talking points, career site pages, social media, recruitment campaigns, talent events, email, and CRM communications • Contribute to special projects and talent communities, including the Ford US Military community

🎯 Requirements

• Bachelor's degree or higher in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education and relevant professional experience • 10+ years of experience in content strategy, employer brand, recruitment marketing, or communications, including responsibility for content across multiple channels • 5+ years developing employer brand and recruitment marketing content, including employee stories and messaging for specific talent audiences • 5+ years working in a global or matrixed organization, managing projects and relationships across markets • Experience supporting talent attraction in Europe and Canada and adapting global messaging to regional hiring needs • Experience activating a global employer value proposition (EVP) and developing talent value propositions for specific audiences • Experience connecting content across career sites, recruiter materials, social media, career events, campaigns, email, and CRM communications • Strong writing, editing, interviewing, and presentation skills, supported by samples that show personal contribution • Ability to use career site, social media, campaign, and CRM data to evaluate content and recommend improvements • Experience working with regional teams, recruiters, designers, agencies, and other creative partners • Fluency in English • Visa sponsorship is not available • Must be legally authorized to work in the United States • Preferred: experience in automotive, mobility, or a related global consumer brand • Preferred: experience developing content for military talent or other specialized talent communities • Preferred: experience managing external creative or media agencies and vendor relationships • Preferred: experience presenting content strategy and performance findings to senior leaders • Preferred: additional language proficiency, particularly French, German, or Spanish

🏖️ Benefits

• Opportunity to participate in Ford’s 401(k) match • Immediate medical, dental, vision and prescription drug coverage (general posting benefit; supplemental role is not eligible for health benefits) • Flexible family care days • Paid parental leave • New parent ramp-up programs • Subsidized back-up child care • Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments • Vehicle discount program for employees and family members • Management leases • Tuition assistance • Established and active employee resource groups • Paid time off for individual and team community service • Generous schedule of paid holidays, including the week between Christmas and New Year’s Day • Paid time off • Option to purchase additional vacation time

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