Senior Director, Marketing

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🔥 53 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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Fortive

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2016

🏢 Enterprise

⚕️ Healthcare Insurance

💰 Post-IPO Equity on 2020-03

Enterprise • Healthcare Insurance

Fortive is a global industrial technology company that specializes in delivering advanced healthcare solutions, intelligent operating solutions, and precision technologies. With a team of 18,000 employees, Fortive works on solving tough technical challenges, empowering safer, smarter, and more efficient industrial operations. The company emphasizes sustainability, integrity, and continuous improvement, striving for a future that's stronger, safer, and smarter. Fortive has been recognized as one of America's Most Responsible Companies, demonstrating its commitment to positive social and environmental impact.

📋 Description

• Design and lead a unified marketing strategy that drives awareness, preference, and inbound demand across hospital and ASC markets. • Establish scalable approaches to segmentation, positioning, and messaging aligned to buyer needs and enterprise growth priorities. • Ensure consistent, outcomes-oriented messaging across digital, field, and thought leadership channels. • Serve as a close partner to Product Management and Product Marketing to translate product strategy into effective go-to-market execution. • Support new product, feature, and partnership launches through coordinated marketing activation. • Provide market and customer insight to inform roadmap prioritization and commercial readiness. • Build marketing capabilities that equip commercial teams and physician champions with tools, messaging, playbooks, and confidence to communicate value effectively in complex, multi-stakeholder buying environments. • Develop clinically credible, evidence-based narratives that differentiate the SaaS platform in outcomes, efficiency, interoperability, and user experience. • Reinforce SaaS value as complementary within broader EMR ecosystems through disciplined narrative development. • Establish and scale the company’s market presence and credibility with executive, clinical, and IT leaders—particularly within large, strategic health systems. • Lead thought leadership initiatives such as executive roundtables, benchmarking insights, white papers, and digital health content that resonate with C‑suite, physician, and IT stakeholders. • Shape the company’s market identity, ensuring it is positioned as a trusted long-term innovation partner across the healthcare ecosystem. • Drive a cohesive narrative that reinforces the platform’s value within broader EMR environments, supporting both customer acquisition and expansion. • Influence enterprise growth by connecting marketing strategy with revenue goals, product adoption, and customer lifetime value. • Coach, mentor, and manage performance to foster individual growth and accountability, ensuring alignment with organizational goals. • Recruit, develop, and retain top talent by building strong capabilities and creating clear career development pathways/providing opportunities for continuous learning and advancement. • Cultivate a high-performing culture that promotes engagement, collaboration, and continuous improvement across teams.

🎯 Requirements

• Bachelor’s Degree required; Master’s degree preferred • 8-12 years of experience in B2B, healthcare technology, or SaaS environments, with 5-8 years in leadership roles • Demonstrated success building and scaling marketing organizations, not just running mature ones. • Strong business acumen with experience partnering cross-functionally with Sales, Product, and Executive Leadership. • Proven ability to influence without authority and lead through complexity and change. • Ability to 25-30% travel required

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities