Senior Marketing Communications Manager

🔥 16 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🗣️ Communications

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Logo of Fortive

Fortive

10,000+ employees

Founded 2016

🏥 Healthcare

🏭 Manufacturing

📦 Logistics

💰 Post-IPO Equity on 2020-03

Healthcare • Manufacturing • Logistics

Fortive is a global industrial technology company that specializes in delivering advanced healthcare solutions, intelligent operating solutions, and precision technologies. With a team of 18,000 employees, Fortive works on solving tough technical challenges, empowering safer, smarter, and more efficient industrial operations. The company emphasizes sustainability, integrity, and continuous improvement, striving for a future that's stronger, safer, and smarter. Fortive has been recognized as one of America's Most Responsible Companies, demonstrating its commitment to positive social and environmental impact.

📋 Description

• Develop and lead integrated marketing campaigns aligned with business objectives and product priorities • Build omni-channel campaign strategies spanning digital, social, print, and event marketing • Ensure consistent messaging and brand alignment across channels and touchpoints • Manage campaign timelines, deliverables, and cross-functional coordination • Oversee print materials including brochures, sales collateral, and tradeshow assets • Lead digital execution including email campaigns, landing pages, and online and print promotions • Partner with creative teams to produce assets across formats • Align social media strategy with broader campaign initiatives • Repurpose content across channels to maximize reach and engagement • Partner with product marketing, sales, clinical education, and leadership teams • Work with external vendors and agencies • Ensure consistent brand presence and messaging across events • Deliver performance reporting with insights, trends, and recommendations • Establish benchmarks and conduct A/B testing • Measure marketing ROI • Provide post-campaign analysis and executive summaries linking marketing performance to MQL impact • Support Global Commercial Marketing and cross-functional initiatives, including KOM sales meeting event planning

🎯 Requirements

• Bachelor’s degree in Marketing, Marketing Communications, or a related field, or equivalent experience • 5+ years of experience in integrated marketing, communications, campaign management, or related marketing roles • Experience planning and executing end-to-end marketing campaigns across omni-channel platforms, including digital, social, email, and events • Experience in brand strategy, content development, and campaign performance optimization • Ability to partner with external creative agencies and internal product managers • Experience with marketing automation and CRM tools preferred • Familiarity with analytics and campaign performance tools preferred • Experience working with agencies or managing external partners preferred • Familiarity with Ad Promo and MLR processes preferred • Experience in the medical device, healthcare, or life sciences industry strongly preferred

🏖️ Benefits

• Equal opportunity employment • Reasonable accommodations for applicants with disabilities • Diverse, inclusive culture • Learning and growth opportunities • Global team environment • Startup spirit and Fortive Business System development culture

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