Director – Participant Recruitment & Engagement

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🔥 27 minutes ago

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Fortrea

10,000+ employees

🧬 Biotechnology

💊 Pharmaceuticals

⚕️ Healthcare Insurance

Biotechnology • Pharmaceuticals • Healthcare Insurance

Fortrea is a global clinical research organization (CRO) specializing in providing comprehensive clinical development services to biopharma and MedTech companies. With over 30 years of experience, Fortrea offers a range of services including clinical pharmacology, phase I-IV study management, regulatory strategy, market access, and more. They focus on advancing healthcare innovation by integrating data and scientific expertise to deliver tailored solutions that enable faster decision-making and improve patient outcomes, especially in the realm of cell and gene therapy programs, as well as various therapeutic areas like oncology, cardiovascular, and infectious diseases.

📋 Description

• The Director/Senior Director, Participant Recruitment & Engagement is responsible for the strategic leadership, development, and execution of participant recruitment, engagement, and retention initiatives that support clinical trial enrollment objectives across Clinical Pharmacology Services. • Lead the creation and optimization of multi-channel participant acquisition campaigns, including digital marketing, social media, referral programs, community outreach, database re-engagement, and strategic partnerships. • Collaborate with internal and external stakeholders to develop participant-centric marketing initiatives that increase awareness, engagement, and conversion. • Ensure recruitment strategies are tailored to target participant populations and aligned with protocol requirements and site capacity needs. • Establish best practices for participant communications, brand messaging, and recruitment campaign execution. • Develop participant engagement and retention strategies that improve conversion rates, participant satisfaction, and study completion rates. • Drive initiatives focused on enhancing the overall participant journey from initial inquiry through study completion. • Analyze key performance indicators, including lead generation, conversion rates, enrollment metrics, retention metrics, cost-per-enrollment, and campaign ROI. • Evaluate and implement innovative recruitment technologies and marketing solutions to strengthen participant outreach and engagement efforts.

🎯 Requirements

• University/College Degree (preferably Post graduate and Life Sciences) or certification in a related allied health profession (i.e., Nursing, medical or laboratory technology) from an appropriately accredited institution or equivalent education and experience. • Broad knowledge and understanding of global drug development and the clinical trial project management process, with a special emphasis on patient recruitment and retention. • Thorough and practical working knowledge of ICH-GCP Guidelines, including relevant international requirements/guidelines for the conduct of global clinical development programs. • An understanding of aspects surrounding business development (time and cost estimates, bid defense, contracts). • Proven ability to understand and communicate corporate policies • Thorough knowledge of time and cost estimate development and pricing strategies. • Demonstrated experience in participant recruitment, healthcare marketing, consumer marketing, patient engagement, clinical trial recruitment, or related fields. • Experience designing and executing digital marketing, demand generation, customer acquisition, or participant engagement campaigns. • Strong understanding of participant acquisition funnels, conversion metrics, campaign analytics, and audience segmentation.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities

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