Paid Advertising Lead

🕒 February 6

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

💵 $80 - $90 / hour

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 69%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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FourFront

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2010

FourFront is a digital marketing and web analytics company. We collect and analyze data to provide you with actionable insight on your target audience, competition, and industry. With our help, your website will become a powerful, front-end marketing channel.Since 2010, we have built lasting relationships with a variety of local, national, and international clients including industry leaders in finance and higher educationFourFront is located in Philadelphia's historic Germantown neighborhood. Our growing team has a wide variety of experience but shares the common values of collaboration and continuous improvement.

📋 Description

• Lead paid advertising strategy across Google Ads, Microsoft/Bing Ads, Meta, YouTube, and Spotify • Build campaigns from scratch, optimize existing accounts, and audit/fix inherited issues • Analyze performance data, diagnose problems, and recommend strategic changes • Forecast budgets and expected outcomes; manage pacing and efficiency • Stay current on platform changes and emerging advertising channels • Serve as the paid advertising expert on client calls • Lead reporting conversations and explain performance changes and next steps • Answer client questions in real time using data-backed recommendations • Manage and oversee freelance paid media specialists • Set expectations, review work, provide feedback, and hold freelancers accountable • Identify, vet, onboard, and manage new freelancers as needed • Ensure consistency in execution, reporting, and client experience • Collaborate with SEO teams and internal partners to align paid advertising with broader digital strategy • Use cross-channel data to inform paid strategy and client recommendations • Refine processes, templates, and standards for campaign management and reporting • Partner with Project Managers and Analytics to improve performance visibility • Contribute to the evolution and long-term growth of FourFront’s paid advertising service

🎯 Requirements

• 7+ years of hands-on paid advertising experience, including significant agency experience • Deep experience managing campaigns in Google Ads and Meta, plus familiarity with other platforms • Experience overseeing large budgets (six- and seven-figure annual spend) • Strong understanding of conversion tracking and how platforms connect to GA4 and GTM • Proven experience leading client conversations and explaining performance under pressure • Experience managing freelancers, vendors, or junior practitioners • A strategic, analytical mindset paired with strong execution • Ability to work independently while collaborating closely with internal teams • Ability to work U.S.-based on an Eastern Time-aligned schedule

🏖️ Benefits

• Remote position, U.S.-based • Workday aligned to Eastern Time • Competitive salary, commensurate with experience • Full benefits package • Flexible work hours • Generous PTO • Company-wide winter break to reset and recharge