Director, GTM Strategy – Enablement

🔥 15 hours ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $150k - $180k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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FranConnect

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📣 Marketing

📦 Logistics

💰 Venture Round on 2014-11

Consulting • Marketing • Logistics

FranConnect is the leading franchise management software provider. For nearly twenty years, the FranConnect platform has served as the Sales, Operations, and Marketing backbone for over 1500 brands and multi-location businesses worldwide. Nine of the Franchise Times Top 10 Fastest Growing franchise businesses rely on FranConnect to drive growth, improve profitability, and streamline operational performance. FranConnect customers span all sizes, growth phases, and industries and they grow 44% faster on average than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global operations in Australia, Canada, Colombia, India and the US.

📋 Description

• Design and run onboarding for new sellers, sales engineers, and marketing hires • Build training libraries, certification checkpoints, and continuous learning programs • Govern enablement content with a single source of truth, owners, version control, and expiration dates • Partner with Product Marketing on field readiness, training, certification, and launch preparation • Build industry and franchise-model training for sellers • Own sales-method training and reinforcement, including MEDDICC and value selling • Coach representatives on live deals through pre-call preparation, in-deal coaching, and post-deal debriefs • Diagnose performance gaps using call recordings, deal inspection, feedback, and RevOps data • Equip sales leaders with coaching tools • Create and maintain proposal and pitch decks, discovery guides, mutual action plans, competitive battle cards, and sell-against guides • Run win/loss and customer-voice inputs into messaging and training • Build and support AI workflows for the revenue team and maintain related documentation and standards • Train the team on revenue systems and drive technology adoption • Serve as the CRO’s strategic partner by monitoring deal risk, pipeline movement, priorities, and initiatives • Run the revenue operating rhythm, including agendas, decision logs, action tracking, QBRs, leadership syncs, and quarterly revenue OKRs • Own execution of three to five CRO initiatives at a time • Prepare CRO inputs for executive and board discussions using RevOps data • Partner with Marketing, Product Marketing, and RevOps on content, field feedback, data, decisions, and follow-through

🎯 Requirements

• 5 or more years in sales enablement, sales strategy, sales operations, or revenue leadership in B2B SaaS • Direct experience building programs from scratch • Strong command of a structured sales method such as MEDDICC and Challenger (value selling) • Record of changing rep behavior, not only publishing content • Ability to listen to calls, diagnose gaps, and coach seasoned sellers • Hands-on experience with AI tools and building and documenting AI workflows for non-technical users • Strong writing and presentation skills with executive presence • Comfortable partnering with a CRO, CFO, CPO, CMO, and sales leaders • Working knowledge of Salesforce and call-recording tools; the company uses Salesforce and Gong

🏖️ Benefits

• 25% variable bonus tied to team bookings attainment, enablement outcomes, and on-time delivery of key programs • Inclusive workplace and equal opportunity employment