Senior Manager, Category & Omni Insights

🔥 1 hour ago

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Freshpet

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

🍽️ Food & Beverage

👥 B2C

💰 $350M Post-IPO Debt - Freshpet on 2023-03

Food & Beverage • B2C

Freshpet is a company that produces fresh, refrigerated pet food and related products focused on wholesome, natural ingredients and pet nutrition. The company operates commercial kitchens and technical centers (locations listed include Bethlehem, PA; Ennis, TX; and Bedminster, NJ) and emphasizes sustainability, corporate social responsibility, and partnerships with shelters and rescues. Freshpet highlights employee ownership, benefits, and recruiting messaging aimed at people who care about pets, people, and the planet. The company presents itself as a consumer-facing maker of pet food with in-house manufacturing/food production facilities and a strong emphasis on quality and sustainability.

📋 Description

• Lead category performance analysis (share, ACV, TDPs, velocity, competitive trends) • Own relationship with NielsenIQ, including data access, tools, and governance • Translate category trends into opportunities for assortment, pricing, and shelf strategy execution • Build and streamline reporting across the organization • Deliver consistent, trusted views of performance (weekly, monthly, executive dashboards) • Create, maintain and publish custom product totals within syndicated database, allowing organization to view business in manner most relevant to the categories we compete in • Eliminate fragmented reporting and create one aligned narrative across teams • Leverage automation and AI tools to improve speed, accuracy, and accessibility of reporting • Integrate store, digital, and shopper metrics into one view • Identify gaps and opportunities, quantify size of prize, and prioritize actions • Use advanced analytics to surface patterns and opportunities • Lead a regular business cadence (e.g., quarterly reviews) using the omni scorecard to identify gaps, prioritize actions, and track progress across key retail partners • Develop customized category deep dives for top retail partners • Identify growth drivers, assortment, pricing, and shopper gaps • Translate insights into actionable growth plans • Build customer-ready stories and quantify impact • Analyze shopper behavior at the retailer level, including penetration vs category, repeat rates, and basket dynamics • Identify actions to improve retention, trade-up, and lifetime value within each retailer • Apply shopper insights to inform assortment, merchandising, and customer growth strategies • Partner with internal insights team to leverage brand-level shopper insights and translate them into retailer-specific action • Support planning with forward-looking insights • Identify high-opportunity stores, SKUs, and segments • Develop tools and models to guide decisions • Translate data into clear recommendations • Support customer and leadership presentations • Focus on 'so what / now what'

🎯 Requirements

• 7–10+ years in CPG analytics or category management • Deep experience with Category analytics (ACV, TDPs, velocity, share) • Syndicated data ownership (NielsenIQ, Discover, Circana Liquid Data, etc) • Proven ability to own and simplify reporting across teams, creating a single, trusted source of truth • Translate data into clear, actionable growth plans (not just insights) • Quantify opportunities and “size of prize” to drive prioritization • Experience developing customer-facing category stories, including supporting and presenting in line reviews, JBPs, or similar settings • Ability to confidently represent analytics in customer discussions, including explaining, simplifying, and defending recommendations • Experience leveraging data, automation, or AI tools to improve speed and quality of analysis • Strong cross-functional leadership across Sales, Category, and eCommerce teams • Excellent communication skills with the ability to simplify complex data into clear, compelling narratives.

🏖️ Benefits

• medical, dental and vision insurance • basic and optional life insurance • short- and long-term disability protection • flexible spending accounts • 401(k) plan with company match • paid parental leave • pet insurance • tuition assistance • a generous PTO plan and so much more!