
51 - 200 employees
Founded 2014
🏥 Healthcare
🍽️ Food & Beverage
💼 Consulting
Healthcare • Food & Beverage • Consulting
Frida is a company focused on providing innovative health and wellness products primarily for new and expecting parents. Their offerings include products under the brand names Frida Baby, Frida Mom, and Frida Fertility, which cater to the needs of babies, mothers, and those trying to conceive, respectively. Known for unique solutions like the NoseFrida SnotSucker, Frida aims to make parenting more manageable with practical tools such as postpartum recovery kits, pregnancy support essentials, and fertility aids. Frida's mission revolves around preparing parents for the realities of parenthood with simple yet effective products.
🔥 1 minute ago
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51 - 200 employees
Founded 2014
🏥 Healthcare
🍽️ Food & Beverage
💼 Consulting
Healthcare • Food & Beverage • Consulting
Frida is a company focused on providing innovative health and wellness products primarily for new and expecting parents. Their offerings include products under the brand names Frida Baby, Frida Mom, and Frida Fertility, which cater to the needs of babies, mothers, and those trying to conceive, respectively. Known for unique solutions like the NoseFrida SnotSucker, Frida aims to make parenting more manageable with practical tools such as postpartum recovery kits, pregnancy support essentials, and fertility aids. Frida's mission revolves around preparing parents for the realities of parenthood with simple yet effective products.
• Edit short-form paid social ads for Meta and TikTok • Create UGC-style, creator-led, product demo, testimonial, and benefit-driven ads • Turn raw footage, scripts, voiceovers, and creative briefs into polished, conversion-focused ads • Develop creative variations of winning ads for continued testing • Test hooks, openings, pacing, captions, visuals, structures, and calls to action • Use b-roll, on-screen text, motion graphics, sound design, and pattern interrupts to improve retention • Adapt creative based on performance feedback and learnings • Create platform-native ads that feel organic while being built to convert • Support additional projects and responsibilities as business needs and priorities evolve • Collaborate closely with paid social and creative teams
• Experience editing direct-response or e-commerce ads • Understanding of paid social creative performance • Strong instincts for hooks and the first 1–3 seconds of an ad • Fast, intentional pacing • Understanding of retention, hold rate, and watch time • Ability to use visual pattern interrupts • Experience with on-screen text, captions, graphics, and b-roll • Ability to make footage feel native to Meta and TikTok • Ability to clearly communicate product benefits • Ability to build credibility, desire, and social proof • Ability to edit toward conversion, not just aesthetics • Experience with creative testing and iteration • Ability to simplify, cut, reorder, or restructure footage to strengthen ads • Experience with Meta/Facebook and TikTok ad creative • Experience with paid social and performance creative • Experience with e-commerce or DTC brands • Experience with UGC and short-form social video ads • Experience with direct-response advertising • Proficiency in Premiere Pro, After Effects, CapCut, DaVinci Resolve, or similar • Experience using AI tools in an editing workflow is a plus
• Ongoing freelance work, structured hourly or per project depending on fit • Fully remote work • Opportunity to build a long-term relationship with Frida • Consistent access to footage, concepts, and creative briefs for new ad production, testing, and iteration
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