Performance Marketing Manager

🔥 22 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Frida

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

👥 B2C

🧘 Wellness

⚕️ Healthcare Insurance

B2C • Wellness • Healthcare Insurance

Frida is a company focused on providing innovative health and wellness products primarily for new and expecting parents. Their offerings include products under the brand names Frida Baby, Frida Mom, and Frida Fertility, which cater to the needs of babies, mothers, and those trying to conceive, respectively. Known for unique solutions like the NoseFrida SnotSucker, Frida aims to make parenting more manageable with practical tools such as postpartum recovery kits, pregnancy support essentials, and fertility aids. Frida's mission revolves around preparing parents for the realities of parenthood with simple yet effective products.

📋 Description

• Leads Amazon International Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting • Monitors and optimizes performance across international markets, accounting for regional customer behavior, and marketplace-specific trends • Collaborates with external agencies to identify testing opportunities across keyword strategy, ad placements, creative formats, and localization strategies tailored to international markets • Creates and maintains a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations • Partners with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data across multiple international marketplaces • Designs and analyzes incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, product launches, and region-specific retail events • Oversees competitive intelligence tools and establishes reporting processes to share insights across the organization • Identifies growth opportunities across Amazon's suite of media products and communicates recommendations to internal stakeholders • Partners cross-functionally with International eCommerce, Operations, and Brand teams to support global expansion initiatives

🎯 Requirements

• 3-5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display • Experience managing campaigns across international Amazon Marketplaces (e.g., Canada, UK, EU) • Proven ability to translate campaign objectives into channel-level strategies with clear deliverables and measurable outcomes • Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus • Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance-driven programs • Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third-party tools such as Vendor Central and Amazon Marketing Cloud (AMC) • Demonstrated ability to influence cross-functional stakeholders and elevate marketing capabilities to drive outsized results • Highly organized self-starter with the ability to manage multiple projects simultaneously, delivering high-quality work with strong attention to detail • Experience in baby brands or CPG is a plus • Ability to work in a fast-paced environment in which requirements & priorities constantly change • Excellent written and verbal communication • Consumer obsessed and possess strong consumer understanding • Excellent communicator with strong written, verbal, and presentation skills • Ability to manage multiple projects at once and strong organizational skills • Proactive; can operate autonomously, but also collaboratively as part of a team

🏖️ Benefits

• Comprehensive medical, vision, and dental plan options • Employer paid life insurance • Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more • FSA & HSA • 401k matching up to 4% with immediate vesting • Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off! • Pregnancy and parental leave • Weekly wellness programming in-office • Dog friendly office - feel free to bring your best buddy with you to work! • Learning & development opportunities for professional and personal growth • Company-wide events & outings