Enterprise Director, CPG – Marketplace Partnership

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🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $150k - $180k / year

⏰ Full Time

🔴 Lead

👔 Director

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Front Row

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🛍️ eCommerce

📣 Marketing

🤝 B2B

💰 Private equity on 2024-10

eCommerce • Marketing • B2B

Front Row is a global commerce and digital agency that helps consumer brands win in marketplaces and direct-to-consumer channels. It provides marketplace acceleration (Amazon, TikTok Shop, 3P/2P account management), content creation and studio services, demand generation (paid media, influencer marketing, SEO), brand building and D2C digital flagship development (Shopify/Shopify Plus, UX, site speed), and business intelligence/AI solutions (Catapult portfolio, retail media tools). Front Row serves beauty, wellness, electronics, fashion and home goods brands with a team of over 550 specialists across multiple offices.

📋 Description

• Shape each brand's annual growth plan, translating revenue, margin, and share targets into strategy and execution • Diagnose growth constraints including brand awareness, demand generation, pricing, promotion, product-market fit, and retail performance • Balance long-term brand building with near-term demand capture and assess effects on growth, MER, and margin • Define the role of DTC, marketplaces, specialty retail, and mass retail, including growth and cannibalization effects • Apply category context across Beauty and VMS • Improve brand visibility in AI-driven discovery through AEO/GEO and LLM citations • Provide strategic direction to Front Row's Amazon marketplace activation team • Set client measurement agendas with Front Row Analytics and the MMM partner • Use MMM, lift and geo holdout tests, and attribution to evaluate marketing performance • Model spending payoffs in P&L terms • Combine DTC, marketplace, retail POS, and SPINS or Circana data into a MER-anchored scoreboard • Own portfolio revenue and growth targets and report to Front Row leadership • Expand client relationships by bringing in strategy, creative, content, media, affiliate, and Distribution teams • Lead Beauty and VMS client pods and develop Client Partners and Account Directors • Coordinate strategy, analytics, creative, content, and media leads around each brand

🎯 Requirements

• 7+ years in growth strategy, marketing strategy, or analytics, much of it leading omnichannel work for enterprise CPG brands • Beauty and/or VMS experience strongly preferred • Experience as the strategic leader on enterprise CPG brands, with knowledge of retail, pricing, brand building, and advertising • Experience setting budgets with MER targets, marketing mix models, and lift tests • Analytical ability to identify insights in messy data and present them to leadership • Ownership of revenue targets for a client portfolio or brand P&L, with a record of growing both • Experience building teams and leading other managers • A bachelor's degree or equivalent experience • Hands-on AEO/GEO experience highly preferred • Experience rebuilding measurement around MER, MMM, and brand health tracking • Comfort pairing DTC and marketplace results with category share and retail POS data • Brand-side, founder, operator, or strategy consulting experience • Experience spanning prestige and mass Beauty, or specialty and mass VMS, plus an active presence in the CPG community

🏖️ Benefits

• Bonus • Health, dental, and vision • PTO • Summer Fridays • Wellness and commuter benefits • Fun, consultative team of experts