Head of MDU – Commercial Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $177.8k - $270.3k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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Google Fiber

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2010

📡 Telecommunications

Telecommunications • Internet

Google Fiber is a high-speed internet service provider and a subsidiary of Alphabet Inc. , offering fiber optic communication services to select areas in the United States. As an integral part of Google's suite of products and services, Google Fiber aims to provide fast and reliable internet connections to enhance user experience across digital platforms.

📋 Description

• Serve as gFiber’s primary leader for brand, product and growth marketing strategy, planning and execution stewardship in the MXU and Commercial space • Set strategy, segmentation, positioning, and execution for MXU residential, property owner, SMB, and strategic commercial vertical marketing • Develop comprehensive market positioning and go-to-market strategies for multi-unit dwelling and multi-tenant properties, SMB and commercial segments • Partner with product, sales, digital, operations, finance, and other cross-functional teams to align business goals and launch targeted campaigns • Conduct market research and competitive analysis to identify trends, customer needs, and service expansion opportunities • Design lifecycle marketing programs and promotional initiatives to increase MDU penetration, enhance property owner partnerships, and improve tenant and business customer experience • Monitor and analyze key performance metrics, optimize marketing strategies, report campaign effectiveness, and inform future business planning • Oversee enterprise acquisition, growth, and product marketing implementation with the wider marketing team

🎯 Requirements

• Bachelor's degree in Liberal Arts, Marketing, Business, Real Estate, Communications, or related field • 7 years of experience in marketing, including marketing leadership roles and demonstrated success in collaborating and managing high-performing teams • 3 years of experience in MDU or SMB marketing, or Commercial telecom or technology space • Experience with developing and implementing effective marketing plans in apartment, large scale real estate, commercial development, property appraisal, B2B technology, or related fields • Proven track record of high impact marketing, exceeding brand, acquisition or growth goals • At least 5 years prior work experience in telecommunications, technology, property management, commercial development or related industries • Experience presenting to and influencing senior leadership and B2B clients • Excellent communication and interpersonal skills, with the ability to effectively communicate complex concepts to both technical and non-technical audiences

🏖️ Benefits

• Bonus • Benefits • Equal opportunity employment • Accessible, inclusive workplace • Applicant accommodation support