Lead Copywriter

Job not on LinkedIn

🔥 10 minutes ago

🇺🇸 United States – Remote

💵 $100k - $130k / year

⏰ Full Time

🟠 Senior

📝 Copywriter

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G2

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

G2 is a business software review platform that provides insights to potential buyers through over 2. 5 million real user reviews. The platform covers a wide range of software categories including project management, video conferencing, e-commerce platforms, CRM, AI chatbots, and many more. G2 empowers businesses to discover and compare software options to make informed purchasing decisions. It serves as a resource for marketers, sales professionals, IT and finance departments to optimize their software investments. Additionally, G2 offers solutions for software vendors to enhance their profiles and reach more buyers.

📋 Description

• Create, maintain, update, and own copywriting and tone guides • Ensure teams execute consistently on brand • Develop copy across the funnel from brand awareness to conversion • Evolve brand tone vision and tactical copy and tone strategies • Help define the overall copy process • Provide copy direction to media, design, animation, and other graphic and text placements • Identify copy and brand-tone opportunities across marketing channels • Work with project management to define and build briefs • Execute copy needs across Marketing and other teams • Partner with brand strategists to develop copy and enhance brand frameworks • Architect messaging themes for brand and marketing campaigns with the Creative Director • Present campaign copy strategy and articulate business impact • Participate in data-driven marketing conversations to identify copy opportunities • Lead copy conversations in creative briefs and advocate for strong work • Report directly to the Brand & Creative Director

🎯 Requirements

• 6–8 years of experience writing in-house or at an external agency • 2–4 years of experience within B2B SaaS • Excellent ability to create brand messaging • Excellent knowledge of copy nuances and tailoring copy to campaign goals • Strong understanding of channel nuances and writing for different channels • Excellent point of view on copy across the funnel, from TOFU brand awareness to LOFU conversion • Strong understanding of B2B SaaS products, industry, and challenges • Obsessively high standards of copywriting • Demonstrated ability to negotiate with Design and Marketing teams to reach strong copy solutions • Ability to partner with stakeholders to understand their goals deeply • Ability to set copy direction across brand and campaigns • Excellent storytelling ability combining brand, brief goals, and good taste • Ability to provide feedback • Strong, repeatable process for producing great copy • Strong presentation and pitching skills • Ability to envision copy visually in motion and static placements • Excellent knowledge of writing tools such as Google Docs • Authorization to work in the United States without restriction

🏖️ Benefits

• Flexible work • Ample parental leave • Unlimited PTO • Inclusive and diverse work environment • Employee resource groups • G2 Gives philanthropic program • Professional growth and development support • AI hiring review opt-out without disadvantage