Principal Product Manager, Buyer Products

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $190k - $230k / year

⏰ Full Time

🔴 Lead

✅ Product Manager

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Logo of G2

G2

501 - 1000 employees

Founded 2012

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

G2 is a business software review platform that provides insights to potential buyers through over 2. 5 million real user reviews. The platform covers a wide range of software categories including project management, video conferencing, e-commerce platforms, CRM, AI chatbots, and many more. G2 empowers businesses to discover and compare software options to make informed purchasing decisions. It serves as a resource for marketers, sales professionals, IT and finance departments to optimize their software investments. Additionally, G2 offers solutions for software vendors to enhance their profiles and reach more buyers.

📋 Description

• Own the product vision, roadmap, and operating metrics for Buyer Products • Make product bets, sequence them, and define what will not be built • Focus on helping buyers make confident software decisions and protect buyer trust • Balance buyer value against revenue with Marketing, Sales, Finance, and monetization teams • Lead discovery, define requirements, prototype, write specifications, and drive delivery with Engineering and Design • Ship product changes using AI-native tools where they create speed • Run a high-cadence experimentation program and make ship, iterate, or kill decisions with Data Science and Analytics • Work in small, AI-enabled squads focused on shipping and learning • Conduct continuous qualitative and quantitative research, including with senior buyers • Translate buyer signals into product decisions and narratives for the executive team • Align Product, Engineering, Design, Data, Marketing, and Revenue teams around one buyer strategy • Mentor PMs, help set the hiring bar, and shape PM organization operations

🎯 Requirements

• 10+ years of product management experience, including Principal- or lead-level ownership of a major consumer-facing product • B2B SaaS experience and understanding of how buyers research, evaluate, and purchase software and how vendors go to market • Experience owning a P&L, business line, or growth number • Record of shipping consumer-grade products at scale, including growth, personalization, search and discovery, or marketplace experiences • 0-to-1 experience launching or scaling a new product or category from concept through growth • Strong product taste and craft, including ability to critique design and set a quality bar • Fluency with data, metrics, experimentation, and A/B tests • Daily use of AI tools for research, prototyping, analysis, and shipping, with a point of view on AI's impact on discovery and evaluation • Excellent written and verbal communication and ability to influence senior stakeholders in ambiguous environments • Experience with a two-sided marketplace, review or UGC platform, media or content-led product, or data and insights product would help the application stand out • Experience growing logged-in or registered user bases and building lifecycle, personalization, or recommendation systems would help the application stand out • Experience designing for AI assistants, agents, or MCP and similar integrations would help the application stand out • Experience mentoring senior PMs would help the application stand out

🏖️ Benefits

• Flexible work • Ample parental leave • Unlimited PTO • Inclusive and diverse workplace • People-led employee resource groups • G2 Gives philanthropic program • Professional growth support and career framework

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