Senior Lifecycle Marketing Manager

🕒 June 3

🇺🇸 United States – Remote

💵 $105k - $118k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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G2

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

🤝 B2B

☁️ SaaS

🏪 Marketplace

B2B • SaaS • Marketplace

G2 is a business software review platform that provides insights to potential buyers through over 2. 5 million real user reviews. The platform covers a wide range of software categories including project management, video conferencing, e-commerce platforms, CRM, AI chatbots, and many more. G2 empowers businesses to discover and compare software options to make informed purchasing decisions. It serves as a resource for marketers, sales professionals, IT and finance departments to optimize their software investments. Additionally, G2 offers solutions for software vendors to enhance their profiles and reach more buyers.

📋 Description

• Develop and execute comprehensive lifecycle marketing strategies for both software buyers and vendors, driving engagement, retention, and advocacy across all stages of the customer journey. • Design and optimize email marketing campaigns to onboard, nurture, and reactivate users, leveraging segmentation and personalization to deliver relevant experiences. • Own the end-to-end management of marketing automation workflows, including campaign ideation, build, QA, launch, and ongoing optimization. • Analyze user behavior, campaign performance, and cohort trends to identify opportunities for lifecycle improvements and increased customer lifetime value. • Conduct A/B testing and leverage analytics to continuously refine messaging, creative, and channel mix for optimal results. • Collaborate with Product and Content teams to ensure consistent messaging and seamless experiences throughout the customer journey. • Work closely with Product, CRO, and Engineering teams to implement messaging and engagement tactics on landing pages we leverage for Emails. • Develop programs to convert, engage, and retain buyers on Capterra, GetApp, and Software Advice. • Implement win-back and re-engagement campaigns to minimize churn and maximize retention among both buyers and vendors. • Stay current with the latest Lifecycle and Email marketing trends, technologies, and best practices, bringing innovative ideas to the team.

🎯 Requirements

• Bachelor’s degree preferred, ideally in Marketing, Business, or a related field. • 5+ years of experience in lifecycle, retention, or CRM marketing, preferably in a SaaS, digital marketplace, or B2B environment. • Proven track record designing and executing successful Email marketing and Lifecycle marketing programs that drive engagement and retention. • Expertise in marketing automation, segmentation, and personalization; hands-on experience with leading platforms (e.g., Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Braze). • Strong analytical skills with experience in A/B testing, campaign analysis, and translating data into actionable insights. • Excellent project management, communication, and cross-functional collaboration skills. • Creative, customer-centric mindset with a passion for optimizing the user journey and delivering measurable business impact.

🏖️ Benefits

• Flexible work • Ample parental leave • Unlimited PTO • Health insurance