Director of Product Marketing

🔥 2 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $220k - $260k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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GC AI

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

🤖 Artificial Intelligence

⚖️ Legal

☁️ SaaS

Artificial Intelligence • Legal • SaaS

GC AI is an AI-driven legal assistant platform built for in-house legal teams. It helps lawyers draft, review, and analyze contracts and legal documents rapidly with features like Easy Prompt™ for turning plain language into legal prompts, Exact Quote with verifiable citations, a Skill Library and agents to chain tasks, and integrations such as GC AI for Microsoft Word. The product emphasizes security and privacy (SOC 2 Type II, AES-256 encryption, TLS in transit, data isolation) and explicitly does not use customer data for commercial model training. Founded by former General Counsel Cecilia Ziniti, GC AI targets in-house counsel workflows and legal research (including access to 13M+ U. S. court opinions) and is positioned as a B2B SaaS tool trusted by 1,900+ legal teams.

📋 Description

• Manage, mentor, and grow the PMM team; set strategy and operating rhythm • Drive cross-functional alignment with Product, Sales, CS, RevOps, and Marketing • Use customer, market, and competitive signals to influence roadmap and priorities • Bridge external market dynamics and internal product decisions • Define differentiated messaging across product lines, segments, and channels • Tie product positioning into the broader Legal AI category narrative • Build cross-functional launch plans with repeatable frameworks and go/no-go recommendations • Own ICPs, value props, segment messaging, and in-product messaging strategy • Lead pricing, packaging, and monetization strategy across all tiers • Leverage research, usage data, and competitive insight to guide decisions • Deliver talk tracks, decks, competitive briefs, and training programs • Partner with Sales leadership on deal strategy and positioning • Run structured customer insight and win/loss programs • Turn findings into actionable GTM, pricing, and deal strategy adjustments • Lead analyst engagement, competitive positioning, and external thought leadership • Oversee case studies, ROI stories, and full-funnel proof points with Brand and Demand Gen • Define PMM metrics tied to revenue, adoption, and win rate; use data to refine strategy continuously • Define org structure, hire and coach PMMs, and establish scalable systems and processes

🎯 Requirements

• 9+ years of B2B SaaS product marketing experience, ideally selling to lawyers • Experience leading PMMs or managing a PMM function • Strong background in pricing, packaging, and monetization strategy • Proven ability to develop clear, differentiated messaging in complex markets • Experience in marketing technical or AI-driven products • Strong partnership instincts with Product, Sales, and CS • Excellent writing, editing, and executive communication skills • Ability to build structure, clarity, and process in fast-moving environments • Hands-on and strategic, with a bias toward action and accountability • High-growth, start-up experience

🏖️ Benefits

• Equity