Director, Product Marketing

🔥 45 minutes ago

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Empower Pharmacy

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

💊 Pharmaceuticals

🏥 Healthcare

🏭 Manufacturing

💰 Debt financing on 2023-10

Pharmaceuticals • Healthcare • Manufacturing

Empower Pharmacy is a U. S. -based compounding pharmacy and pharmaceutical manufacturer focused on producing individualized (compounded) medications at scale. Founded to expand access to affordable, high-quality personalized therapies, Empower operates both 503A and FDA-registered 503B outsourcing facilities, including large sterile manufacturing sites built to current Good Manufacturing Practices and leveraging automation for scalability. The company touts nationwide licensure, high-volume dispensing (reports filling thousands of custom-compounded prescriptions daily), and a mission centered on quality, safety, service, and innovation in pharmaceutical care.

📋 Description

• Own product marketing strategy, value proposition development, pricing architecture, launch execution, and competitive market intelligence • Build and execute therapy-specific go-to-market launch plans across Empower’s full portfolio • Develop therapy-area-specific value propositions and product positioning for each category • Serve as the connective tissue across all functions that touch a product’s commercial lifecycle • Build an AI-powered market intelligence capability aggregating competitive signals • Monitor the full compounding and functional medicine competitive landscape • Run a voice-of-customer program capturing prescriber, telehealth partner, and patient insights • Define and continuously improve the end-to-end experience for patients and providers • Establish Empower as the authoritative voice across its therapy areas through clinical case studies • Equip the Sales team and telehealth partner network with the product knowledge, materials, and tools they need to convert at the point of prescription • Recruit and lead a high-performance marketing team

🎯 Requirements

• 10+ years in product marketing with 3+ years at Director level • Bachelor’s degree required, MBA preferred • Deep therapy area domain knowledge across men’s health, women’s health, weight management, dermatology, longevity, peptides, sexual health, and cognitive health • Proven pricing strategy expertise • Working knowledge of FDA, DEA, and USP regulatory standards • Proficiency in data analytics, closed-loop attribution, and predictive modeling • Strong cross-functional leadership and executive communication skills • Hands-on experience with AI marketing tools including generative AI, predictive analytics, and performance dashboards

🏖️ Benefits

• medical, dental, and vision coverage • paid time off • 401(k) matching • wellness perks • IV therapy • compounded medications