Product Marketing Manager – Exposure Management

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🔥 55 minutes ago

☕ Washington – Remote

☕ Washington – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

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VanishID

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🔒 Cybersecurity

🤖 Artificial Intelligence

☁️ SaaS

💰 Series A on 2023-04

Cybersecurity • Artificial Intelligence • SaaS

VanishID is an AI-powered digital executive protection company that continuously discovers, removes, and monitors exposed personal and family information across data brokers, the open web, and the dark web to reduce executives' personal attack surface. It provides turnkey, continuous protection packages for executives, entire workforces, family offices, and public-sector officials, combining autonomous AI agents with human-led orchestration to verify exposures, issue removal requests, and re-scan for resurfaced data. VanishID positions itself as proactive, defender-focused personal-attack-surface management that operates beyond the corporate perimeter.

📋 Description

• Own the story. Positioning and messaging for exposure management across the organization. • Translate the technical. Turn platform capabilities, research findings, vulnerability disclosures, and attack techniques into clear buyer-facing narratives. • Teach the market. The definition content, buyer's guide, webinars, and web pages that educate CISOs on a problem they have been told they cannot fix. • Lead our flagship research. Partner with product on the findings, perform surveys, write the report, and turn it into something the press repeats. • Run campaigns that land. Integrated campaigns and major launch moments, coordinating content, PR support, and analyst briefing preparation with the CEO and VP of Marketing. • Arm the field. Pitch decks, battlecards, demo narratives, objection handling, and rep training for our sales team and channel partners. • Fuel our alliances. Joint value propositions, integration briefs, and co-marketed campaigns and webinars with our technology and alliance partners. • Build the proof. Case studies and references with customer success that give our story its evidence. • Drive demand. Account-based plays for top target accounts, nurture flows, and clean lead handoff to sales. • Be the voice of the market. Win and loss insights, competitive intelligence, and customer research that shape product and sales.

🎯 Requirements

• 7+ years in B2B SaaS marketing with 4+ years in product marketing. Cybersecurity required, and you have run launches in a high velocity environment. • Real security fluency. You have marketed to CISOs and security operations teams and can explain complex technical concepts to buyers. Experience with CTEM, EASM, attack surface management, identity security, or threat intelligence a huge plus. • Exceptional writing. Written samples of external-facing content for security buyers. We will ask, and you will be glad we did. • Campaign chops. Your campaigns turned into pipeline, and you can prove it. Here you create the content and call the plays. Specialists run them. • Self-starter mentality. You thrive as a generalist on a lean, remote team where ownership is the expectation, and you ship fast.

🏖️ Benefits

• Various high quality medical plans with up to 100% employer-paid coverage for employees and 50% employer-paid coverage for dependents • Dental and vision plans with partial employer-paid coverage • Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs) • Free access to One Medical, Teladoc, HealthAdvocate and TalkSpace online therapy • Employer-paid short- and long-term disability insurance • Equity in a growing startup • 401k with employer match and immediate vesting (both Traditional and Roth) • Discretionary PTO (we trust you to take time off when you need it!) • 13 annual holidays off • AI Tool Stipend for Personal Use • Paid parental leave • Monthly virtual events • A truly remote-first environment