Senior Product Marketing Manager

🕒 July 23

🏈 Ohio, Oregon, +2 more states – Remote

🏈 Ohio – Remote 🌲 Oregon – Remote ❄️ Minnesota – Remote 🎸 Tennessee – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 30%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Drips

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

🤖 Artificial Intelligence

🤝 B2B

💰 Venture Round on 2021-10

Marketing • Artificial Intelligence • B2B

Drips is a company that helps businesses engage with their consumers more effectively through AI-powered, conversational outreach. Their platform facilitates human-like two-way texting, scheduled calling, and voicemail messages, enhancing lead follow-up and qualification. By utilizing these technologies, Drips aims to improve communication and connection between companies and their customers.

📋 Description

• Define and drive cross-functional go-to-market strategy across products and use cases • Lead product launches and major releases from strategy through execution, owning prioritization, timelines, messaging, and enablement • Ensure launch plans, toolkits, and assets are complete, aligned, high quality, and consistent • Define and evolve product positioning, messaging architectures, and value propositions • Translate product capabilities into differentiated narratives across personas, segments, and customer lifecycle stages • Partner with Product and Sales by gathering and sharing market insights • Develop sales enablement strategies, tools, training, and messaging frameworks • Equip sales teams to articulate value, differentiate, and handle objections • Refine enablement programs using field feedback and performance data • Provide leadership on persona development, win/loss analysis, and qualitative research • Develop customer proof including case studies, stories, and value narratives • Distribute value stories through digital, social, events, and other channels • Own competitive intelligence strategy, monitoring, analysis, and battlecard development • Track product marketing success metrics and use insights for prioritization and strategic decisions • Assess go-to-market effectiveness and identify opportunities to increase impact and efficiency • Drive alignment across Product, Sales, Marketing, and Customer Success • Contribute to overall marketing and go-to-market strategy

🎯 Requirements

• 7+ years of experience in product marketing supporting B2B selling to executive buyers in healthcare, insurance or other highly regulated industry • Strong storytelling and content creation skills, including writing, editing, and bringing to life complex ideas in a value-based story • Data-driven mindset, comfortable using metrics and analytics to measure go-to-market impact and guide decisions • Demonstrated influence on product roadmap, pricing and packaging, or market segmentation • Proven ownership of go-to-market strategy across a product portfolio, beyond launch execution alone • Experience building or strengthening product marketing programs, processes, or the function itself in a small or scaling team • A track record of operating as both a strategic thinker and a hands-on contributor, influencing cross-functional teams • Cover letter of 250 words or fewer • Cover letter must identify the Drips Core Value the applicant would embody most and explain why