Senior Product Marketing Manager

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🏈 Ohio, Oregon, +2 more states – Remote

🏈 Ohio – Remote 🌲 Oregon – Remote ❄️ Minnesota – Remote 🎸 Tennessee – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Drips

WebsiteLinkedInAll Job Openings

51 - 200 employees

💰 Venture Round on 2021-10

Drips helps companies engage with their consumers more effectively. How do we do it? Through an AI-powered, conversational outreach platform that includes human-like two-way texting, scheduled calling and voicemail messages.

📋 Description

• Define and drive cross-functional go-to-market strategy across products and use cases, ensuring launches are well-orchestrated internally and deliver measurable adoption, engagement, and growth • Lead product launches and major releases from strategy through execution, owning prioritization, timelines, messaging, and enablement • Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in customer value with an outside-in, market-first perspective. • Define and evolve product positioning, messaging architectures, and value propositions aligned to market needs, competitive dynamics, and business objectives • Translate product capabilities into compelling, differentiated narratives across personas, segments, and stages of the customer lifecycle • Act as a strategic partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning. • Develop enablement strategies and high-impact sales tools, training, and messaging frameworks • Ensure sales teams are consistently equipped to articulate value, differentiate effectively, and handle objections with confidence • Use field feedback and performance data to continuously refine enablement programs and improve sales productivity • Provide strategic input and leadership on insight initiatives which may include persona development, win/loss analysis and qualitative research. • Translate insights into actionable improvements across messaging, go-to-market strategy, and enablement • Develop scalable customer proof—case studies, stories, and value narratives—that reinforce differentiation and outcomes. Ensure value story is pushed through multiple channels including digital, social, events, etc. • Own competitive intelligence strategy, including ongoing monitoring, analysis, and battlecard development • Track key product marketing success metrics, using insights to inform prioritization and strategic decisions • Continuously assess go-to-market effectiveness and identify opportunities to increase impact and efficiency • Act as a unifying force across Product, Sales, Marketing, and Customer Success, driving alignment on priorities and execution • Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy

🎯 Requirements

• 7+ years of experience in product marketing supporting B2B selling to executive buyers in healthcare, insurance or other highly regulated industry. • Strong storytelling and content creation skills, including writing, editing, and bringing to life complex ideas in a value-based story • Data-driven mindset, comfortable using metrics and analytics to measure go-to-market impact and guide decisions • Demonstrated influence on product roadmap, pricing and packaging, or market segmentation • Proven ownership of go-to-market strategy across a product portfolio, beyond launch execution alone • Experience building or strengthening product marketing programs, processes, or the function itself in a small or scaling team • A track record of operating as both a strategic thinker and a hands-on contributor, influencing cross-functional teams

🏖️ Benefits

• Professional development opportunities