Marketing Operations Lead

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GC AI

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

🤖 Artificial Intelligence

⚖️ Legal

☁️ SaaS

Artificial Intelligence • Legal • SaaS

GC AI is an AI-driven legal assistant platform built for in-house legal teams. It helps lawyers draft, review, and analyze contracts and legal documents rapidly with features like Easy Prompt™ for turning plain language into legal prompts, Exact Quote with verifiable citations, a Skill Library and agents to chain tasks, and integrations such as GC AI for Microsoft Word. The product emphasizes security and privacy (SOC 2 Type II, AES-256 encryption, TLS in transit, data isolation) and explicitly does not use customer data for commercial model training. Founded by former General Counsel Cecilia Ziniti, GC AI targets in-house counsel workflows and legal research (including access to 13M+ U. S. court opinions) and is positioned as a B2B SaaS tool trusted by 1,900+ legal teams.

📋 Description

• Build and maintain end-to-end analytics and attribution, including UTM tracking systems, QR code generation, cross-page attribution, ad pixel implementation, and B2B attribution platforms. Define how GC AI measures marketing's contribution to pipeline and revenue. • Own the marketing tech stack (HubSpot, product analytics, attribution, experimentation) and partner with RevOps on shared data architecture across GTM teams. Build internal tools (Slack-based UTM generators, referral trackers, QR utilities) to scale team efficiency. • Manage paid media agencies, creative contractors, and web development partners end to end. Hold partners accountable to performance standards, oversee ad creative production across Google, LinkedIn, and META, and make clear recommendations on channel investment. • Own email marketing: campaign calendar, flow architecture, audience segmentation, and quality control across all sends. Build multi-tier onboarding flows, re-engagement campaigns, and new template testing programs in coordination with sales, RevOps, and engineering. • Lead web and landing page strategy: build, optimize, and ship pages in collaboration with design and engineering, drive website creative direction including major platform builds, and optimize conversion paths across auth pages, CTAs, and interactive site features. • Help execute account-based marketing and pipeline strategy, translating strategic frameworks into coordinated execution across paid media, email, and sales enablement. • Drive program management across marketing: scope projects, set timelines, lock owners, and surface risks so leadership always knows what's on track. Manage domain purchases, account exclusion lists, bounced email handling, and gifting campaigns as part of day-to-day operations.

🎯 Requirements

• 6+ years in marketing ops, revenue ops, analytics, or GTM operations in B2B SaaS • Proven experience owning systems and data infrastructure at a high-growth startup • Deep experience with HubSpot, product analytics tools, AI-driven workflows, and data modeling • Strong forecasting and financial fluency; comfortable building pipeline and ROI models from scratch • Hands-on CRM experience across platforms (Salesforce, HubSpot, Keap), including building workflows, managing lifecycle stages, and handling backend configuration • You fix problems without being asked and follow through on every detail. You default to action and iterate toward excellence rather than waiting for perfect conditions.

🏖️ Benefits

• Equity