Marketing Operations Manager

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🔥 10 minutes ago

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Logo of Seamless

Seamless

1001 - 5000 employees

Founded 1999

🍽️ Food & Beverage

👥 B2C

🏪 Marketplace

💰 Venture Round - Seamless on 2011-12

Food & Beverage • B2C • Marketplace

Seamless is a consumer-facing food delivery platform. It operates as an online service for ordering prepared meals from restaurants for delivery or pickup; availability may be limited by country or region.

📋 Description

• Own the marketing operations function: martech stack administration, data flow, lead routing, campaign operations, and process • Define and enforce data standards across the marketing org, including naming conventions, field definitions, taxonomies, and a single source of truth • Build and maintain the data hygiene program: deduplication, normalization, enrichment, validation rules, and ongoing cleanup • Own lead lifecycle operations: scoring, routing, deduplication, and SLA enforcement between Marketing and Sales • Administer and integrate the martech stack (CRM, MAP/ESP, CDP, enrichment, and analytics tools); manage integrations, syncs, and contracts • Partner with the Analytics & Insights Manager and Data Engineering on the marketing data model and event schema; you own the plumbing, they own the interpretation • Standardize how every campaign, channel, and source is tagged so reporting is consistent and trustworthy end to end • Build and document repeatable operational processes, playbooks, and QA checks so the team can scale without breaking • Manage data governance and compliance (consent, suppression, CAN-SPAM/CASL/GDPR) and keep the system audit-ready • Be the first responder for broken data, failed syncs, and routing issues; diagnose at the source and prevent recurrence

🎯 Requirements

• Bachelor's degree required; Marketing, Business, Information Systems, Analytics, or related field preferred • 5+ years of marketing operations, revenue operations, or marketing data experience, including 2+ years in a B2B SaaS company with a freemium or product-led motion • Demonstrated ownership of data standardization, hygiene, and martech administration at a company with high transaction volume and a short sales cycle • Hands-on proficiency with at least one major CRM and one MAP/ESP/CDP required; SQL proficiency required • Equivalent combination of education and high-volume B2B SaaS operations experience will be considered • Deep, hands-on marketing operations experience; you've owned a martech stack and the data that flows through it • Strong data standardization instincts: you build naming conventions, taxonomies, and validation rules that actually get followed • Proficiency administering at least one CRM (Salesforce, HubSpot) and one MAP/ESP/CDP (Marketo, HubSpot, Customer.io, Segment, or similar) • Working SQL and strong spreadsheet skills; you can profile, clean, and reconcile data yourself without waiting on Engineering • Experience designing lead scoring, routing, and Marketing-to-Sales handoff logic at high volume • Comfortable with integrations, APIs, ETL/iPaaS tools (Zapier, Workato, Fivetran, or similar) and debugging data at the source • A governance mindset: you care about consent, suppression, and compliance, and you keep systems audit-ready • Excellent communication and documentation; you make the rules clear and get the rest of the org to adopt them • Bias to ship: you'd rather get a clean, reliable process live this week than a perfect one next quarter.

🏖️ Benefits

• Health insurance • Paid time off • Flexible work arrangements

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