Director of Business Development – K12

🕒 October 24, 2025

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Logo of Genuine Foods

Genuine Foods

501 - 1000 employees

Founded 2013

Genuine Foods is the leading national, purpose-driven food service company. We turn everyday meals into memorable experiences through delicious, scratch-made dishes rooted in culinary excellence, health and wellness, and hospitality that goes beyond the plate.

📋 Description

• Work independently and as part of a team to implement successful sales strategies & meet individual and team sales goals. • Leverage lead generation tools to build a robust, viable 3 year prospect pipeline, tracking all activity in the CRM. • Analyze RFPs/RFIs for financial and competitive viability. • Develop technical and price proposals in response to solicitations, leveraging company templates. • Research competitor practices and strategies and identify opportunities for enhanced positioning and sales process improvements. • Attend meetings with potential clients, setting up tastings as appropriate, to ensure all requirements for bids are met and strong relationships are built. • Understand and ensure compliance with state-level requirements for contracted food service, including registration and standard agreements. • Build and foster relationships across the Genuine Foods team to support additional market growth and the promotion of comprehensive solutions offerings to clients – including collaborating with regional operators. • Clearly and frequently communicate with leadership and other members of the Business Development team all important information and ensure the CRM database is kept up to date.

🎯 Requirements

• At least 5 years consultative sales experience, with a minimum of 3 years selling contract food service management solutions to K-12 schools; • A passion for Genuine Foods’ mission and approach to foodservice; • Previous experience developing rigorous proformas or strong financial analysis capabilities; • Proven ability to meet or exceed sales targets and negotiate and close favorable contracts; • Experience with discovering, analyzing, and assessing RFPs/RFIs; • Established K-12 client relationships a major plus; • Results-oriented, self-directed, adaptive, creative, and entrepreneurial.

🏖️ Benefits

• Health and retirement benefits • Paid time off • 401K • Performance-based bonuses

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